Bramework | Blog Post Builder Create Top Ranking Blog Posts in Half the Time Thu, 13 Feb 2020 17:50:44 +0000 en-US hourly 1 Bramework | Blog Post Builder 32 32 How to Build Links and Partnerships with your Blog (2020) Tue, 11 Feb 2020 07:11:00 +0000 Who’s ready to build up their blog? We’ve learned the importance of building a blog for the growth of your business. Today we are going to tackle how to build links inside your blog and also build lasting partnerships as well. Following Google’s guidelines is imperative when it comes to building a blog. However, the […]

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Who’s ready to build up their blog?

We’ve learned the importance of building a blog for the growth of your business. Today we are going to tackle how to build links inside your blog and also build lasting partnerships as well.

Following Google’s guidelines is imperative when it comes to building a blog. However, the way to Google’s good side is to build links the organic way, which means building connections with people that can benefit you.

We’re going to cover how to build links organically, how to build lasting partnerships and how to optimize both.

Build Links and Partnerships with your Blog Organically

When you sit down to write a blog it can be daunting. That is exactly the reason we created Bramework! We know the effort that goes into every post and it can seem like little return.

There are a lot of factors to include to make a blog successful. It can take hours to compile a blog that has all the qualities to build your business. Among those are including quality external links and lifting up other experts in the industry.

We mention building links – that means that when you write a blog you are including quality links that will be educational and beneficial to your business. These links will lead to quality partnerships, hopefully!

We all know how important building search engine optimization is for your website. These facts by 99firms, really hit home:

  • If done right, SEO can drive a 14.6% conversion rate.
  • 75% of users don’t even scroll past the first page of the SERPs.
  • Google holds 74.75% of the search engine market share.
  • Sites that make the first page on Google have an average of 1,890 meta words.

Amazing facts! It’s time to be a part of the conversation. Let’s find out how we can build both links and partnerships to benefit business.

Link Building with your Blog

To set the scene, you have created a website, you’ve built a blog, you created an article. Now what? Time to learn the power of link building with that blog!

What do we mean by link building?

Technically, your goal is to include external domain links to high ‘Domain Authority’ (DA) websites that have the potential to link back to or share your website. We will get into what DA means and the importance of this ranking in your blog.

Domain Authority (DA) Importance

Domain Authority is also known as website ranking on search engines. This one just has a fancy measurement system incorporated into it.

We learned from the SEO masters at Moz that Domain Authority or DA is a search engine ranking score that predicts how well a website will rank on search engine result pages aka (SERPS). A DA score ranges from 1 – 100, with higher scores corresponding to a greater ability to rank.

The higher the domain rank in search engines, keywords and sharability, the more valuable your website is to yourself and others. 

Let’s hear it from the Moz masters:

When you provide a link to a website with a higher DA you have the potential to earn a backlink to your website from a trusted and valuable resource. The key to that sentence is earning backlinks organically because all links are not created equal. You never want to upset the search engines with spammy links and follow requirements. These links are incorporated into your content, naturally and bring value to your audience organically.

When you write blogs, you will feature, cite or quote websites with a higher DA in an educational manor. You will cite them appropriately with their name or keywords as the linked content. Here is an example:

The experts at Mero Network state that ‘almost no user goes to the third page of a Search Results’ and we agree!

You also do not need to quote actual content, you can cite companies, articles, keywords or references to your article that are aligned with your blog topic. Be sure to double-check the spelling, grammar and proper attribution to the author on each link!

Be respectful of who you are citing in every article, it is going to be your means to build lasting partnerships!

Link Sharing and Partner Outreach

Building links is equally as important as building partnerships in our eyes.

Finding the balance between externally linking to encourage partnerships and building organical SEO is crucial. Regardless, the goal is to get your content out there!

When you have a beautiful piece of content (that takes you hours without Bramework!) you want the world to see it. What a better way than to lift up the people you featured in the article and encourage them to share?

Sharing your links and partner outreach should be a part of the content writing process. Once an article is written, it’s time to share it with the right people.


Build Partnerships with your Blog

What is the core of every partnership? Each participant in the partnership is getting equal value out of it. And they also have to be super cool. 

Partnerships can be one of the best and lucrative things you can do when you’re building a brand or a website. How do you create partnerships when you work remotely? You need to get creative with it. 

For instance, we really like what Nick Cunha and the team at CreativeVertical are doing in Kansas City. We would love to partner with them! We checked out what they were doing and really dig their blog. You should check it out too!

See? That was easy.

Building partnerships that last means you provide value first and foremost, not offering a sales pitch.

Blog to Build Partnerships

When you create valuable content, it not only provides a free resource to your visitors but it also allows the opportunity to build relationships. Content for the win, again! 

Incorporating high domain links to respected “potential partners” can be the key to meeting new people. You write a magical article that is chock full of valuable information and you include 10-15 links to experts in the industry. 

Permission-based Sharing

Craft an amazing email draft. If you need some help here – consult the experts at HubSpot, MailChimp or ConvertKit. Then follow these tips for a better response rate:

  • Personalize your email.
  • Include a compliment on their expertise.
  • Do not offer/pitch a sale.
  • State that you featured them in your recent blog post and share the article link.
  • Ask permission to share. Asking questions encourages collaboration.
  • Thank them.

This is styled as a permission-based, featurette. I don’t know about you, but someone featuring us in an article would be an honor and we would be happy to share. It is an effective technique to build partnerships with your blog.  

For example: say we were to reach out to Bryan Caplan because we love what he’s doing and wanted to give him a feature. We may say something like this –

“Hey, Bryan! Just wanted to let you know you were featured in our latest article! Check it out when you get a chance {insert title/article link}! We love what you’re doing over there and would be happy to feature you again. If you feel like sharing on social, tag us @Bramework. Thanks, Bryan! Keep up the awesome work.”

This email is not sales pitchy, it’s positive and hopefully will help Bryan know that we respect his expertise! A win-win!

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Bramework Wrap Up: Build Links and Partnerships with your Blog

This all seems a little time-consuming, doesn’t it? That’s because it is!

Building links and partnerships with your blog is a lot of work. We can help take the workload off your hands with our easy to use software designed to create, format and even build search engine optimization into each piece of content. We have that part covered for you! Get early access to it and cut your blog writing time in half!

The Bramework team is here to help build links, build partnerships and build your blog. Happy writing, friends!

Image credit:,

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21 Best Tools for Blogging Tue, 21 Jan 2020 09:00:00 +0000 Building a blog is a lot like building a house. Blogging would not be possible without the tools needed to make it happen. And just like a house, those tools help us build an investment for our future.  We are lucky to live in an age where we have the resources at our fingertips to […]

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Building a blog is a lot like building a house. Blogging would not be possible without the tools needed to make it happen. And just like a house, those tools help us build an investment for our future. 

We are lucky to live in an age where we have the resources at our fingertips to get a content marketing plan underway with just the touch of a button. 

Whether you are just starting a blog or have been blogging for decades, understanding and using the right tools could save you time, money and energy. 

At Bramework, we take blogging pretty seriously. That’s why we’ve crafted this article covering the 21 best tools for blogging. With these tools, you can prepare an amazing content strategy that will drive traffic, engage your audience and track your progress for growth. 

21 Best Tools for Blogging (Resources and Recommendations)

  1. Web Hosting & Domain Tools 
  2. Website Optimization Tools 
  3. Content Editing Tools
  4. Content Idea Generation Tools
  5. Blog Post Title Tools
  6. Proofreading Tools
  7. Stock Imagery Resources
  8. Content Research & Monitoring Software
  9. Content Discovery Tools
  10. Analytics Tools 
  11. Time Tracking & Productivity tools
  12. SEO & Keyword Research 
  13. Social Media Automation Software
  14. Monetization & Ads Help 
  15. Graphics Editing Tools
  16. Referral & Affiliate Marketing Tools 
  17. Email Marketing Resources
  18. Video & Image Editing Tools 
  19. Integration & Migration Tools 
  20. Writer Resources & Outsourcing Help 
  21. CRM Database Resources

1 – Web Hosting & Domain Tools 

Choosing the right domain and host are the first steps in creating your dream blog. Where would the blog live without your website? 

You have many CMS choices, however, WordPress and Wix seem to be on the top of the list amongst most. Be sure to do your research as they both have qualities that may be unique to your brand. 

Choosing a host is equally as important as choosing your domain. There are many hosting options out there that offer various features and pricing. Here are a few of our recommended web hosting tools: Bluehost, WPEngine, GoDaddy

2 – Website Optimization Tools 

Once you have your website up and running, it’s ready for optimization.

One of the biggest and best tools for blogging is servicing your website regularly. 

Whether you choose WordPress or Wix, there are several different ways you can keep your website speedy, safe and optimized for SEO. 

WordPress offers both service, security and safety with most of their web hosting, however, you can add additional plugins for each as your website grows. 

Here are a few of our favorite website optimization tools: 

  • File compressionGZIP compression allows for the reduction in the size of your HTML, stylesheets, and files.
  • Page speedGTmetrix manages how your website performs, tests page speed and optimizes for loading times.
  • Page securityJetpack has security, performance, and site management tools. There are also several others that are recommended for WordPress security on the WP Forms blog
  • Website maintenance – Wix has 24/7 support for customer care built into any paid plan. WordPress requires additional resources there. Recommended maintenance for small businesses is ParkerWeb. Professional and enterprise help can be found at Mackmedia
  • Performance – There are a series of plugins for WordPress that help with website performance. Check out Pingdom for tools, tests and more. 

3 – Content Editing Tools

Editing can be incredibly time-consuming! We broke down how to write faster and tips for productivity for you and here are some tools used to do just that. 

If you require desktop editors, Hemmingway App helps with sentence readability, formatting and reachability through paragraph highlights and quick editing techniques. 

The biggest resource you can use for content editing is having an extra pair of eyes on it. If you have the resources, pass it to a team member or an editor for another fresh look. It’s amazing what two brains can think about one piece…
Click To Tweet

4 – Content Idea Generation Tools

Creating unique ideas for content can be a challenge! 

Here at Bramework, we can help you find inspiration for blogging, simply by giving you the tools needed to get it done. 

If you need some additional help exploring blog topic ideas, we suggest you try out HubSpot’s Blog Idea Generator. This is a free tool that you can use to generate new ideas, simply by typing in a noun to get started. 

Portent is also a wonderful tool that is fun to use. Generate new ideas with the help of some friends. You can get new topics going while laughing at their fun brand personality. It’s a win-win! 

5 – Blog Post Title Tools

Good news! Bramework’s got this one covered! 

For the best tools for blogging, when it comes to titles – request early access to the Bramework blogging tool to see all of its features. It automatically creates titles, content, finds images, and even formats the post based on the topic you select. 

For just blog post title help, also check out FatJoe’s title generator for this! Quickly and easily generate remarkable ideas for your next killer blog post.

If you’re searching for emotional marketing tests and tools, be sure to check out Advanced Marketing Institute for their Emotional Marketing Value Headline Analyzer. That one is interesting! 

6 – Proofreading Tools

We’ve mentioned before how important it is to have quality content. Making sure you have correct spelling and grammar are crucial to content marketing success. 

Grammarly is a great tool for quick spelling and grammar checks. They now have a cool new feature that helps with the voice and tone of the article too. 

Additionally, ProWriterAid offers styling editing on top of spellcheck and grammar help. They offer free trials along with premium software integration options. 

Proofread, proofread, proofread! 

7 – Stock Imagery Resources

Images are a key component of good content, plain and simple. If you have been writing content for a while, you probably know the stock imagery websites like Unsplash, Pixabay, and Flickr

Did you know that Google Image Search allows for permission on royalty-free imagery as well? Be sure you’re always incorporating image credit in your blog posts, that’s important for sourcing your articles. 

The best tools for blogging when it comes to images are the image compression software we will get into in this article. Keep reading! 

8 – Content Research & Monitoring Software

While compiling your research, it’s important to do thorough research. There are many tools that can help you with this, most simply is Google search. 

We found the best tools for blogging research and monitoring are BuzzSumo, Yelp, and basic social media networks. 

If you’re interested in professional services for content monitoring, reporting, and research, DMCA has reasonable pricing options.

9 – Image Compression Tools

If you’d like your website to run fast, one of the best tools for blogging is image compression. You want high-quality images for your content, without the loading issues involved. 

If you’re a WordPress user, we recommend an awesome company by the WPMU Dev team called Smush, that compresses images and much more. Optimize your images, turn on lazy load, resize, compress and improve your Google Page Speed with this free WordPress image compression plugin. 

For smart PNG and JPEG compression, there is a tool called TinyPNG that’s free and easy to use. It reduces the file size of your PNG files so that your website remains fast. 

Speed is the key to keeping people on your website, make sure those images aren’t slowing it down! 

10 – Analytics Tools 

Data tracking is imperative to learn what’s working for you. 

If you aren’t a numbers person but you still want to learn about your growth, never fear – software is here to save the day! There are hundreds of analytics tools to choose from. The best tools for blogging based on analytics are the following: 

  • Google Analytics – integrate your website for the most in depth website traffic analytics like audience visitor volume, time on page, referral source and more. This may require a little training as it can get very detailed! 
  • Moz – download and install the Moz chrome extension for detailed information about your website, competitors and backlink partners. The higher the Domain Authority, the more searchability it has. Plus, Moz has a super cool whiteboard videos to learn all about SEO. 
  • Ahrefs – free and paid plans to learn about organic traffic, paid advertising spend, backlink tracking and more. 
  • SEMrush – another awesome free and paid software all about organic traffic, paid advertising spend, backlink tracking and more. 

11 – Time Tracking & Productivity tools

Have we mentioned how important it is to be productive and save time yet? Well, that should be on the top of your list when it comes to the best tools for blogging. 

Depending on the type of work you do, you may need to track your hours, time spent on larger projects or just content strategy in general. There’s an app for that! 

A few of our favorite time tracking tools are Harvest, Asana, Trello and Toggl. Zapier wrote up this comprehensive article of the best time tracking apps available for more information. 

Track your time, stay organized and be more productive. That's the way of the blogger. #blogging
Click To Tweet

12 – SEO & Keyword Research 

Keyword research is the first step you take when starting your content strategy. We literally could not do this without the power of the tools used to measure SEO. 

Like we mentioned earlier in our analytics tools, you have companies like Moz, Ahrefs, and SEMrush to help you understand the power of the keywords, however, you will need to use some tools to enable your browser to find them first before you even try to analyze them. 

One of the best tools when trying to come up with content topics, titles and ideas is the Keywords Everywhere Chrome extension. This is a freemium chrome extension that shows you monthly search volume, CPC & competition data. It shows you “related” keywords as well as “people also search for” keywords in widgets on the right-hand side of Google & Bing.

As you come up with topic ideas and titles, compare yours with searches per day, the variations of that keyword and the rank of other content in which you would like to beat.

13 – Social Media Automation Software

When you write beautiful content, it would be a shame not to share it with the world. Right? 

Social media can be a full-time job if you are doing it correctly. It is tedious, time-consuming and completely necessary for content marketing growth. 

The good news is that there are some amazing SaaS tools that will help you automate your social posts out to the world at any time. 

We personally love Buffer, Hootsuite, Social Oomph and the one and only Zapier. They all will help you automate out posts for future, track the analytics behind each and help evergreen blogs stay green. 

14 – Monetization & Ads Help 

Don’t underestimate the power of paid advertising, especially when you are just starting out. Sometimes the truth is, you have to put money in to get money out. 

Promotional advertising can be a beast if you are just getting into it. Be sure to know where your target audience visits most before you invest money into the platform for paid ads. Facebook Ads, Twitter Ads, and Google Ads are all very lucrative tools for helping to maximize reach for your content. 

When creating a Google AdSense account, you can track your paid promotions. Be sure to optimize your website by creating partnerships with affiliates, referrals, and links that could help you make money along the way.

15 – Graphics Editing Tools

One of the best things about creating your own blog is that you can make it however you’d like – because it is all yours! We encourage you to be unique, creative and passionate about your brand and that should shine through in your content. 

The best tools for blogging when it comes to creating graphics are the ones that help you create digitally. If you are looking for help with branded images, logo design or e-newsletter creation, check out Canva, GIMP, Infogram, Google Fonts, or Dribbble

These are all easy to use, have freemium options and can seriously enhance the look of your website, content and more. Have fun creating! 

16 – Referral & Affiliate Marketing Tools

Every penny counts when you are in business. Along with the monetization of your website, you should think about creating long lasting partnerships with affiliates and referral sources. 

Referrals can come directly from content as you write blogs to educate your audience. Including valuable links can create lasting partnerships that can lead to converted sales. Be sure to do your research with free resources at Content Marketing Institute

Affiliate marketing brings in money as well! Be sure to stock your site up with banner ads, affiliate links, and integrations to your CRM database or payment options because these relationships are lucrative. Authority Hacker reviews the best affiliate marketing tools for 2020, pick and choose the right ones for you. 

17 – Email Marketing Resources

The goal of content marketing is to educate and grow your audience. The tools needed to do that include email marketing software so you can grow your database. 

There is an art to email marketing as it gets harder and harder to get into inboxes. Be sure you have top-notch tools to help you understand a good email marketing strategy.

Check out the HubSpot email marketing software as they are the masters of engagement and growth. MailChimp is a quick, free and easy tool to get your emails out there as well. 

If you are looking at lead conversion and email sequence help, ConvertKit knows this business well. We personally use it here at Bramework! 

18 – Video & Image Editing Tools 

Video is one of the most powerful tools in your content marketing tool belt. As the importance of impressing people quickly gets more and more important, video is a great way to increase brand awareness

Video marketing is not something that you want to start unless you have the tools to help you, because quality video matters. Depending on the type of video you choose, find a video platform to host it on. Some like YouTube, others want their videos to be hosted directly on their website to drive more traffic. 

Check out tools like iMovie, OpenShot, VideoPad or VSDC Free Video Editor to help you make the best “movies” around.  Action! 

19 – Integration & Migration Tools 

Data migration and integration can be a bit complicated, especially when you’re dealing with client’s personal information. 

When you conduct large-scale data migration it can be tedious and risky and can include mergers, acquisitions, implementation of new software, cloud-based migrations and it all needs to be very legal. 

Different software requires different migration tools. Here is a complete data integration and application integration solutions directory by Solutions Review that may help you make the right decision. 

We like integration tools like Zapier to do small automation functions connecting all the different software to our website. Be sure to learn how it works and it can be the best tool for your website! 

20 – Writer Resources & Outsourcing Help 

As you grow, which you will, you may need some additional resources to help you. Businesses who do not have a dedicated content marketing employee often times will need outsourced help to get the job done. 

It may be a challenge to find quality help without qualifying the candidate yourself. You can go two routes. You can hire a company to do all content marketing or you can hire individuals that are project-based. 

There are a few companies that help you find freelance content writing successfully that we recommend – Contently, iWriter, and Scripted. If you are seeking content marketing agencies, check out this comprehensive list of top-rated companies from Clutch

Surround yourself with good people and your business will go far!

21 – CRM Database Resources 

Even though you are focused on blogging and the importance is on content marketing, however, don’t forget the end goal – convert those interested readers into engaged customers. 

With everything you have learned thus far, you can see the importance of integration and marketing. Email marketing needs a place to host it’s email recipients! Having a CRM database is crucial to converting those leads. 

We highly recommend HubSpot as an all in one CRM, email marketing and lead conversion tool. It offers freemium options along with enterprise solutions. Other CRM solutions include Salesforce, ActiveCampaign, and Zoho.

Are you looking to create blog posts faster?

Start creating top-ranking blog posts in minutes.

Sign up now for early access.

Bramework Wrap Up: Best Tools for Blogging

There you have it! All the best tools for blogging. 

For most people it takes hours to create one post when you have to do SEO and keyword research, outline, write content, design layout and find images – just to hope your blog ranks high on Google.

That’s why our software does it all for you!

Bramework software automatically creates titles, content, finds images, and even formats the post based on the topic you select.  

Join the mailing list and get early access, it will be launching soon! Reach out to us if you are interested in testing out the features and kickstarting your content marketing strategy. 

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11 Business Blogging Best Practices Tue, 14 Jan 2020 09:00:00 +0000 No matter what business you’re in, it’s crucial that you understand the importance of business blogging best practices. If you’re building a business, growing a business from scratch or reinventing your brand, blogging goes along with every stage.  There are many businesses that don’t understand the power of content and we hope to help change […]

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No matter what business you’re in, it’s crucial that you understand the importance of business blogging best practices. If you’re building a business, growing a business from scratch or reinventing your brand, blogging goes along with every stage. 

There are many businesses that don’t understand the power of content and we hope to help change that mentality here at Bramework. 

When you are building a blog, there are several best practices you will want to follow to increase growth, showcase value and create a valuable resource for your audience. 

Business of blogging

11 Business Blogging Best Practices for Growth

Here is what we will cover to better your business blog: 

  • Do your SEO research
  • Business blog formatting for success 
  • Focus on non-branded keywords
  • Raise blog awareness
  • Ask your readers questions
  • Connect your content to your website
  • Include relevant partners 
  • Create alternative titles for repurposing
  • Identify with your audience 
  • Incorporate your story
  • Proofread, proofread, proofread 

Better Business with Better Blogs

Do Your SEO Research

A ton of businesses know the value of blogs but just jump right in without doing their homework. The excitement about starting a blog sometimes outweighs the content itself. The value of your content should be your number one priority. 

Where to begin in business blogging? The best practice is to start with your keywords. 

Take your primary and secondary keywords and extend them into long-tail, several word sentences in the form of how you would search it. Form it into different style sentences and even into questions. 

Time to begin your SEO research on your business! Plug your keywords into a keyword research tool like Moz, SEMRush or Ahrefs. Check out keyword volume, overall search and related search terms. 

Your key goals in SEO research are to find out: where your target audience searches, what they search and find out how you can incorporate your blog into that search. 

Business Blog Formatting for Success 

Formatting a blog can be just as important as the actual content itself. There are so many benefits of blogging and business blogs are no different. Formatting your blog is a science. 

The key to formatting your blog is to think like your audience. Format it for success. Some quick tips and tricks to format for more reach are: 

  • Bold, strong titles 
  • High-quality images
  • Shorter paragraphs
  • Bolded keywords and citations
  • Include CTAs
  • Monitor word count 
  • Enable comments 

If you follow this shortlist, you can increase time on page, engagement with your blog and interest in your product or service. Formatting your business blog should become high on your priority list as you begin to share your content. 

Keep in mind that every industry is different and will require some research as to the best formatting for that brand. Follow Google’s guidelines when it comes to word count and length of blog articles best for SEO and you should be all set. 

Focus on Non-Branded Keywords

Your primary and secondary keywords are the heart and soul of your content. When you’re setting out to create a new blog, keep in mind that your potential visitor or lead may not know your brand yet when they’re searching. 

Think in the mind of your audience, not your brand. 

This means that you need to incorporate non-branded keywords in your blogs for search engines (and your potential lead) to pick up on. For example, if your target is searching for “blue lace-up running shoes for women” they may not know about your shoe company “Blue Shoes Inc.” Be sure to include long-tail keywords that your audience may be searching for instead of just your brand name. 

Raise Blog Awareness

Just like raising brand awareness, you’ll also need to make your audience is aware of your blog. Search engines don’t just pick up your blog post once it’s been published and share it with the world. That’s your job! 

Here are a few quick and easy tips to share your blog without the cheesy sales pitch. 

  • Share your blog post in an email newsletter and be sure to highlight it as a free resource or valuable insight to help your reader. 
  • Send your blog post to friends and family that will (hopefully) support your brand and share it on their social channels. 
  • Post your blog on social media with helpful insights, quotes or hashtags that apply so it can be found easily.
  • Email your citations and references to let them know that they were featured and encourage them to share (with no strings attached). 

Content and blog posts can be the core of your social media marketing plan if you do it consistently. The key is to not spam inboxes or social feeds too much or with the intent to sell.  Your intent should be to educate.

This also goes along well with converting social media to sales for business! Content and social media go together like peanut butter and jelly.

Ask your Readers Questions

When you’re creating your blog, instead of talking at your audience, think about talking with them. 

According to Neil Patel, asking your reader open-ended questions is great blog etiquette because it encourages engagement and promotes a caring perspective. 

Asking your audience questions encourages engagement and trust.

While we teach you business blogging best practices, understand that the content you write is up to you. How you format it, what you include in it and the way that you do it should all become part of the best practices for your brand. 

If you’re creating a blog post about shoes and the importance of the make of a running shoe, ask your audience what they think. What brand do they recommend and why? What style of shoe helps runners and why? How long do they use a runner shoe, etc? 

Include these questions throughout your article as it pertains to each topic or subheading. You can also include a Click-to-Tweet to share these questions (and your blog article) to the social world. 

Here’s a great example.

Asking questions to your audience in your content encourages engagement and trust. What do you think? #contentmarketing
Click To Tweet

Connect your Content to your Website

A big part of blogging for business is that you want to make sure your audience understands the connection to your brand. Your blog is your portal to the world and should have a secure connection back to your product or service offered. 

It seems like a very simple step, however, business blogging best practices seem to overlook this. 

When you create your blog post, it should have several internal links to other pages on your website including services, about us, previous blog posts that are relevant or even plans/packages available. 

Connecting your content to your website should be creative and informative! It shouldn’t be out of place, stand-alone or in a sales style pitch. Linking to other pages within your content should feel natural and organic as it flows throughout the article. 

Include Relevant Partners 

A goal of content marketing should revolve around partnerships and relationship building. When you create a blog, keep in mind the people you want to connect with and make it a point to include them in your article. 

Including relevant partners is a unique balance between linking appropriately and asking permission to share other people’s content. When you place an external link in your content it should be relevant, educational and someone that is not a competitor (seems obvious). It should also be someone that could either help promote your brand or partner alongside you. 

A great way to think about this is to lift up others in your content by featuring their expertise.

When you shine a light on other’s successes it reflects back on you in a positive way.

You aren’t selling anything to them or asking anything of them, that will come later if they are the right partner. 

Your goal in sharing relevant partner links is to create lasting partnerships. This could come in many forms. It could mean ongoing publishing relationships, affiliate marketing, or referral business.

Create Alternative Titles for Repurposing

Are you looking to create blog posts faster?

Start creating top-ranking blog posts in minutes.

Sign up now for early access.

A title can make or break a business blog, according to the SEO experts. If your title isn’t bold, keyword centric or involving the right parameters to hit the search engines, it could hurt your chances of reach. 

When hitting all the business blogging best practices, you want to create several alternative titles for several different reasons. The most important reason is to track the data of clicks, opens and time on page in Google Analytics. 

Another reason is to repurpose your article (if it’s evergreen) at a later date. This has mega value to both your website and Google’s guidelines for SEO. Along with changing the title, be sure to edit the content itself to make sure it’s up to date! 

Identify with your Audience 

What does it mean to identify with your audience through your business blog?

It means that you must learn a little about who you’re targetting before you ask them to read your content or provide valuable information that they potentially need. 

We’ve already covered how important it is to find out where your audience surfs, what they like to consume as far as content and where they find it. Now you can put yourself in the mind of your target and start writing. But how? 

A few quick examples of identifying with your audience could be: reading what they read, asking questions about them, and finding out what they share. 

Once you do your thorough research you can then confidently write your content to identify with your audience. Be open to writing differently than you would normally as you will be speaking their language! It will pay off when you get those comments rolling in. 

Incorporate your Story

In business, it’s all about connection. The goal is to make a connection to your audience that’s profound and trustworthy enough to become more. 

When you’re creating content, connections must be made to not only your brand but also your team. The easiest way to go about this is to incorporate a personal touch by adding your story to your blogs.

People love an origin story! 

A quick and easy tip for this is to be as real as humanly possible. Don’t fake it or be afraid that it’s not professional enough, be transparent enough so that you are showing all your cards. If you’re struggling, write about it. If you’re successful, write about it. The connections built from this are priceless. 

Check out a few of these awesome tips on bringing personal stories into blogs by CoSchedule Blog.

Proofread, Proofread, Proofread 

It seems simple enough to remember to take your time on grammar, however, it is such a common mistake in business blogs that it needs to be mentioned in this article (three times). 

If a reader is perusing your articles and finds errors, it’s a symbol of mistrust and it could end up being an abandoned lead. Grammar and spelling are extremely important in expressing your expertise when trying to obtain a loyal audience. 

We recommend using tools like Grammarly to be sure you’re following all the right writing rules.

Bramework Wrap Up: Business Blogging Best Practices 

We hope this has helped you learn business blogging best practices. Content is an excellent lead generation and website building tool if it’s done correctly. 

What business blogging best practices did we miss? Let us know!

Whether you’re starting a business, own a long term brand or are looking to revamp your content strategy, we are here for you when it comes to blogging. 

Bramework is created by bloggers. We had been manually writing blogs and testing the right blog titles, keyword search process, blog length, SEO, layout, meta-tags, and image alt text for our businesses. After years of writing, we finally discovered a formula that took our website from 1,000s to over 100,000 monthly views (and growing) within 30 days – and our revenue steadily grew too! 

We believe you can increase your brand awareness using blogs, so you can reach more customers and grow your business – and it shouldn’t take a lot of time.

Reach out if you would like to learn more. 

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The Ultimate Blogging Guide to Build and Sustain Traffic Wed, 01 Jan 2020 10:09:00 +0000 Just starting a blog? Have a blog and ready to give it up? Don’t kill the blog just yet.  Let’s look at the blogging bright side. Here are some fun facts as to why you should put content at the top of your SEO building list. created an amazing list of facts about driving […]

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Just starting a blog? Have a blog and ready to give it up? Don’t kill the blog just yet. 

Let’s look at the blogging bright side. Here are some fun facts as to why you should put content at the top of your SEO building list. created an amazing list of facts about driving website traffic through blogging. These statistics are incredible! Here are just a few to help you understand the importance of blogging to increase website traffic: 

  • 409 million readers view more than 22.2 billion blog posts overall each month. 
  • Companies who blog receive 97% more links to their website. 
  • 66% of B2B marketers who blog generate more leads than those who don’t. 
  • US bloggers are projected to have a readership of 31.7 million by 2020
  • B2B marketers who use blogs receive 67% more leads compared to those who don’t.

Convinced yet? So are we. 

We’ve already covered the benefits of blogging and as you’ve learned, there are quite a few. We are going to learn how to build and sustain website traffic through content. 

Let’s jump into this ultimate blogging guide. 

mobile ready content

Website Optimization for Search 

You realize that you have about three seconds to impress website visitors, right? Just three little seconds to impress, engage, and interest. No pressure. 

Besides design and development, here are the top ways you can optimize your website for search. This will help your blog to build and sustain traffic, trust us.  We are the ultimate blogging guide, after all.

Target Long-Tail Keywords 

Google and other search engines love their keywords. When optimizing your website to build and sustain traffic, be sure to include your long-tail keywords. Yoast agrees. 

Long-tail keywords increase your visibility

Include both primary and secondary keywords as much as you can across your landing pages. Including long-tail keywords on your blog page can seriously increase your reach due to the unique searchability. 

Enable Lead Capture Subscriptions 

What we’re really trying to do here is build an email database. 

Don’t forget your objective when you’re writing your blog. There should be two ways you can capture emails when you’re trying to build traffic to your website. We wouldn’t be the ultimate blogging guide if we didn’t recommend that!

Include a reason for a visitor to submit their email in the copy of your content. Also, have a few different areas on your website where the visitor can subscribe to your blog, get a free eBook or get a monthly newsletter. 

Don’t forget about adding scroll boxes, exit-intent pop-ups, and website banners to obtain email addresses too. A great tool for lead capture is Sumo, check it out! 

Landing Page Links 

If you’re expecting visitors to find your blog, you should probably include a landing page to it. 

It’s up to you to build links to your blog in unique ways. This blogging guide is about helping you get more visitors to your blog, after all. 

Be a Valuable Resource

The whole reason you created a blog is to be a valuable resource to your visitors. That includes providing them with valuable content, free educational marketing and a reason to come back. 

The important lesson you want your visitors to learn about you is that you are providing them value. You aren’t there to sell your product or service until you’ve earned their trust. 

Provide value > Selling yourself

Providing your visitor with good content, educational resources like eBooks, webinars, and guides are all great reasons to get returning visitors, according to the Work at Home Woman.

This is the ultimate blogging guide after all and we hope it has been a valuable resource to you.

Use Trackbacks 

What’s a trackback? Yaro Starak said it best. “A trackback is a form of “blog conversation” that links two or more relevant blog entries together.” 

This is a two-step process of both partnering with other bloggers and creating administrative settings on your blog. Each blog is different to enable permissions for trackbacks, however, it should be simple. 

Do some research to see if it’s for you. 

content formatting

Content Formatting

If you’re going to write a blog, you should make it beautiful. Is there anything worse than an ugly blog? 

We are going to cover the basics of content formatting in this blogging guide to sustaining traffic, so follow these important tips. 

Killer Headlines

Headlines are much like the cover of a book. They need to grab your attention and interest you enough to keep reading. Just like everything else in marketing, the evolution of crafting good headlines changes often. 

Craft the perfect headline

Check out Shane Barker’s tips on headline writing to get inspired.  

Shorter and Bolder Paragraphs

We live in a fast-paced world. Reading blogs most often boils down to skimming the article to find the best parts, do you agree? 

The better you can break out your blog articles through shorter paragraphs, bolding the good parts and highlighting your links the more people will appreciate your content. We have highlighted that for you right here in this article for you! We do hope it’s helpful. 

Heading Organization

Along with breaking up the paragraphs, the headings in your blog need to be organized. If you have a series of headers that don’t make sense to the blog, it will not make sense to your audience either. 

Headings are not just for titles and topics! They are beneficial to your blog for structure, accessibility, and SEO. Our friends at Yoast break down how to use headings along with the importance of them and some great examples. 

PRO TIP: Don’t bold your headings. We know you are excited to blog, but the size along will carry the weight of the topic alone. #contentmarketing
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The Long and Short of Content Length

Every blogger knows this is the age-old question of content etiquette. Do you write shorter articles or longer? The answer is both! 

Each industry is different and may require different strategies when blogging. Google has been known to like slightly longer articles that carry a lot of information. A few experts like Neil Patel and HubSpot have stated that the more you write, the more you can extend time on page for your website analytics. 

In this blogging guide, we want you to choose what is best for you. There is a sweet spot that you should try to adhere to when writing content. We try to stay between 1500-2500 words here at Bramework. 

Create Calls to Action

Writing content isn’t about just putting words on paper anymore. We aren’t writing novels here! We want to engage our audience with fun interaction. So, how do we do that? 

There are a few ways you can interest your reader with different calls to action. You can add click-to-tweets like this… 

{Click to Tweet} “Wow this ultimate blogging guide just taught me SO much about content marketing! I feel totally ready to get writing now, thanks @Bramework! You guys rock!” 

Whatever the call to action is, make it personalized

You can also break up your content with free resources. Here are a few examples: offer a free eBook on your expertise, extend a sign up to a webinar that teaches them something of value or invite them to a fun podcast. The Crazy Egg put together some fun ways to include calls to action in your content. 

Image Instruction 

In this blogging guide, you’ll see that we have several fun images throughout our article. These images weren’t just picked at random and thrown in to make it pretty. Well, they do make it pretty but they have an ulterior purpose. 

When inserting images into your content, be sure to go the extra steps to enable them to be searchable and clickable. Edit the image to have a title and Alt Text which may be one of your keywords or whatever the image is explaining. This allows your image to be found on the search engines, even if your article isn’t! 

The experts at Moz break down the rules of Alt Text and how to make them work for your content. 

Also, hyperlink your image to the source, the relevant keyword or another internal link for your domain – whichever applies there. Just be sure to link it up because you have no idea how many people click on images! Hint: it’s a lot more than you think. 

Add Tags and Categories 

Don’t forget about the details of writing an article! Knowing how to correctly set up the administrative settings is equally important to writing the article itself. 

Every CSS is different, however, they all have the option to set tags and categories for the article. Tagging is another way for search engines to index your article. 

The tags and categories should be the keywords you would like the article to rank for. The difference between the two is that categories are broad and tags are specific. Blogging Basics 101 covers the importance of tags and categories if you would like additional information. 

Enable Comments 

If you want to be really brave, enable comments on your blog to see what people really think! Beware, when you enable comments you will invite both positive and negative responses. 

The benefit of enabling comments is that you have yet another reason to engage with your audience. Also, if there is negative feedback, you can respond and alter the article accordingly if you choose. Often times, you will find that you will get positive feedback that starts great relationships. 

link mentions

Internal and External Link Mentions 

At Bramework, we’re passionate about blogging. We love to write articles that help people learn about the power of content. Part of that passion lies in the partnerships you can build by simply linking out correctly. 

Find passion in partnerships

Here are a few basic guidelines to internal and external link mentions that you should include in your content. 

Including Internal Links 

One of the many benefits of writing your own blog means you can brag a bit about your expertise. Why not? 

It’s okay (and encouraged) to include 3-5 internal links to your content or service. Be sure to link to the keywords you’re trying to rank for and space them out. Starting an article off with all the amazing things that you do and linking to nine different services you offer may not be the best strategy. 

Each link that you are placing about yourself or your service should be included to share value to your reader, not to pressure them to buy. 

Appropriate Link Mentions

When you’re linking out to other companies or services, there are a few rules. 

The first rule of appropriate link mentions is you don’t talk about link mentions. Just kidding. The first rule is to never link out to your competitor or a competitive article! That doesn’t make sense, does it? 

The second rule is you want to link out to experts in the industry that can also offer value to your reader. Most of these have a higher domain authority, which would be helpful to your article if they chose to share it. If you are not sure about domain authority, be sure to do your homework here. Check out these simple steps to increasing your DA by SEOPressor

Earning backlinks should be high on your list of content marketing tactics, and linking to higher domain authority websites is a great way to do so. 

Requesting Link Outreach 

This is a bold strategy and only recommended when you have been blogging for a while. This strategy is for when you feel established in your content marketing strategy, have raised your domain authority a bit and feel you have some clout in the market. 

If you are crushing it, you can manually reach out to companies that are blogging about relevant topics and ask for a link to be added to their article about you. If you are doing it right, you should offer them a link to one of your articles first which shows good faith. 

Requesting links is a long process and should be used with a soft touch, a positive attitude, and a persistent manner. Basically, you have to give some to get some when it comes to requesting links. 

Influencer Outreach 

This blogging guide is about to drop the biggest content marketing strategy right in your lap! Influencer outreach should be a big part of your blog. 

Here’s the quick and easy way to implement an influencer outreach strategy for your content. Write an article, cite 15-20 high DA websites, obtain their contact details and email them to let them know they were featured. Include a positive comment or thank them for their expertise and encourage them to share it nonchalantly. 

Using this formula will help your content get shared by bigger companies, it will help you build relationships for partnership opportunities and it will show you’re passionate about other people rather than just yourself. 

social media

Be a Social Butterfly Blogger 

A big part of content marketing is the social aspect. I think we can all agree that the best part of writing a blog post is when it’s all finished and you get to share it with the world. 

Here are some ways you can share your content and the best tactics to do so. 

Share Yours and Share Others 

Sharing is caring, we’ve established this. It’s important to share your content creatively and consistently. You can share your articles in different ways across the different social media platforms. You can also reshare other people that have shared your content and it will seem fresh and new! 

Just don’t forget to share other experts, friends, and partners along with your own content. It’s important for Google and for your audience to see that you value others just as much as yourself. 

Tag Citations and Hashtagging

When you share your content, be sure to tag the websites that you cited or referenced. This is a great way to show that you’re excited to feature them. 

Here’s an example: “New blog post is out at Bramework! Learn the ultimate blogging guide to build and sustain traffic featuring experts like Moz, Yoast and Shane Barker!” In this post, you can include the tagging for each social platform if available for each citation.

Empower that hashtag

Don’t be afraid to use hashtags in the post either! Don’t hashtag every word, just the relevant keywords you would like to be ranked for. 

PRO TIP: Don’t over hashtag! Learn the rules of hashtagging from the experts at SumAll

Integrate Webinars, Podcasts & Event Building

A big part of your content should be bridging the gap between what you offer and what value you can give to your visitors. 

We mentioned calls to action earlier in this ultimate blogging guide, here are some great examples of what you can extend to your audience. 

  • Invitations for webinars 
  • Featured guests on podcasts 
  • Interview industry thought leaders 
  • Share a public speaking event 

Be sure to dedicate time to each of these as they are a bit tedious! Executing a successful webinar may take months of preparation. Featuring guests on podcasts takes time to filter through quality partnerships. Make time for marketing and it will benefit you greatly. 

blogging guide

Encourage Affiliate Marketing 

One of the underdogs of content marketing is the use of affiliates. There are so many companies that are not taking advantage of affiliate marketing! 

When your content is up and running, begin an affiliate marketing program immediately. You can offer commission-based referrals, percentages of sales or services to each affiliate that brings in a customer. All of this can be done right through your blog. 

Getting creative with affiliate marketing is key. 

You want to build a landing page for affiliates with an application, information about the program and a place to go for a payment. Offer banner ads and creative graphics so they can promote your service with everything they need. 

Here are some unique ways you can crush it at affiliate marketing by Bigcommerce

affiliate marketing

Get Guest Posting 

What is guest posting and what are the rules? 

The first rule is, you should be doing it! Guest posting is when you offer to write an article for another person and have them host it on their website. 

The benefits of guest posting are huge! It’s a way to earn backlinks from additional sources, it’s an avenue for relationship building and it’s a great way to show off your talent outside of your own website. 

Be overly prepared when guest posting

You can offer guest posts on other sites and invite people to post an article on your website as well. It’s a big job to wrangle guest posting successfully. QuickSprout has come up with a few rules you should follow for guest posting. We suggest you do some research before diving in. 

Connect to the Online Community 

Content doesn’t need to just be shared on social media. There are thousands of different online communities where you can get your blog involved. 

Check out this list of avenues you can take to get your blog involved with the online community: 

business of blogging

Email Content 

As we are writing, are we building our email database? Of course, we are! We have successfully created calls to action to obtain emails along with amazing content. 

Now you have the power to wow your readers with a respectable e-newsletter. Time to get your tools out and create the most interesting email marketing campaign you can think of.

Blogs give you a reason to email your audience! This is a big job, but we’re confident you can do it. Check out this rad article by Venngage about engaging email newsletter templates for some inspiration. 

be yourself in business

Be Different, Be Fun, Be Personal 

Last, but definitely not least, when writing your blog – please be yourself. The content world is saturated with articles that are stuffy, tight and just plain boring. 

Be yourself! Don’t be afraid to be bold, your audience will learn that you are human and they will love you for it. 

Be a unique voice in an otherwise mundane world

Here are some fun ways that the team here at Bramework add a little pizzazz to their content: 

  • Tell stories
  • Include your team 
  • Use videos, GIFs, memes + more 
  • Be quotable
  • Ask questions 

Other than giving your audience value, give them personality!

Wrapping Up 

We hope this ultimate blogging guide to build and sustain traffic has been insightful and helpful. As you know, at Bramework, we want you to blog better! 

What ways have you learned to optimize your blog to drive traffic? We want to hear from you. 

What do we do, you ask? 

We help your content get more click-throughs, more subscribers, and more engagement in a fraction of the time it takes you to create a blog post. Our platform uses an AI content creator to increase your search ranking and get you seen by the right audience.

We basically create blog magic.

Reach out to us if you want to try it out! 

Are you looking to convert more leads to your website?

Start creating top-ranking blog posts in minutes.

Sign up now for early access.

Happy blogging friends! 


Image credit: Unsplash

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15 Steps to Build Brand Awareness for your Business Tue, 17 Dec 2019 10:17:00 +0000 Building a business is hard work.  Building brand awareness is the first step in the long journey to success. Where does one begin? To quote Alice in Wonderland’s Mad Hatter, at the beginning of course!  Learning how to build a brand begins with the passion it took to get it started in the first place. […]

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Building a business is hard work. 

Building brand awareness is the first step in the long journey to success. Where does one begin? To quote Alice in Wonderland’s Mad Hatter, at the beginning of course! 

Learning how to build a brand begins with the passion it took to get it started in the first place. Without awareness, a brand is lost in the mix of all the other brands in the market. 

It may seem overwhelming to some who are just getting started, so we are here to help you with the steps to take to build a successful brand. 

brand awareness

Here is what we will cover to help you successfully build brand awareness: 

  • Brand Awareness vs Brand Recognition
  • Tone and Voice Consistency
  • Keyword Research and Targeting
  • Public Relations
  • Social Brand Awareness 
  • Event Building 
  • Webinars and Podcasts 
  • Shareable Content 
  • Brand Partnerships 
  • Team Transparency 
  • Influencer Marketing
  • Referral Awards
  • Paid Advertising and Promotional Marketing
  • Offline Marketing 
  • Discount Codes 
  • Friends and Family

Let’s dig into how to build a brand, successfully. 

Brand Awareness vs Brand Recognition

What is brand awareness and why is it important? 

In lamen terms, brand awareness is getting the word out to the world about your products and services. In formal business terms, brand awareness is the level of familiarity that consumers have with a brand like a name, logo, and the colors that might be associated with it, as well as its product or service itself. 

The difference between brand awareness and brand recognition is simple. Brand awareness is when you are becoming aware of something new. Brand recognition is when you’re realizing the value a brand has. 

First, you want to get your product or service out there, then you want it to be recognized as a valuable source.

According to Marketing Tutor, brand recognition is when a customer is emotionally attached to a brand. It all begins with good brand awareness. 

Now, let’s dive in to learn how to build a successful brand step by step.

Tone and Voice Consistency

Before you even begin to build your brand, you need to be sure who you are as a business. Building a brand starts with being consistent about what you are selling. 

Why is building your tone and voice important to brand awareness? Harriet Cummings of distilled states “it’s an expression of the people behind the brand”, which is pretty important. 

There are many choices when it comes to getting your brand in front of your audience. What does your target market want to see when it comes to brand colors, logo and even your name? It boils down to how well you know your target market. 

Do your research!

Find out where your audience shops, what they share on social media and what types of brands they love. This will help you be consistent with your own brand choices. 

Once you have chosen your brand basics, it’s time to place your brand characteristics everywhere you can!

Every page on your website should reflect your tone and voice. Every post on social media should include your brand colors. Use it everywhere, every way you can! #contentmarketing
Click To Tweet

content marketing

Keyword Research and Targeting

Most business owners are not analytical geniuses or SEO masters. If you are, you have a leg up in the brand awareness category! 

When you are taking steps to build a successful brand, it all begins with the keywords you would like to be ranked for. We are not going to take you down the SEO rabbit hole, however, it is a core necessity for success to learn the importance of SEO. 

There are several awesome tools out there to learn how to do this successfully. Check out Moz, SEMRush, Ahrefs and of course Google Analytics. You can gain valuable insights into what keywords work best for you, how searchable they are for your audience and how competitive the space is. 

Once you have chosen your primary and secondary keywords you would like to target, it’s time to put them into play. Be sure you don’t use them in a “spammy” way and be organic as you can when using them.

building your business

Public Relations

Never underestimate the power of the press! Public relations is not dead, especially when you are trying to learn how to build a successful brand. 

Creating brand awareness through public relations can be done in a multitude of different ways. The number one thing you need to get out there is the announcement that you are actually out there. 

Shout your brand to the world!

Build a beautiful, creative and engaging press release to reach the masses with your new business. It’s the best money you will spend to start brand awareness. You may have to spend money to make money in the beginning, but it will be worth it. 

If you need to learn how to make an impactful press release check out this awesome article from HubSpot along with free templates and examples. 

mobile responsiveness

Social Brand Awareness 

Building a social empire is not going to happen overnight. Take one step at a time and start simply by opening up the right accounts to reach the right audience. 

Again, this will take research to be sure you are targeting the right social media platforms to reach your target market. Creating social media accounts is the portal to which you will reach the world

Be sure to set up your social profiles with the consistent tone and voice of your brand. Using your logo, linking your website, creating a catchphrase, using a fun personal back history – all are equally important.

Be human!

These are humans you are reaching out to, be human! 


Event Building 

It’s important when learning how to build a successful brand that you actually introduce your face to the world in real life. 

The endless conferences, charitable events and sponsoring opportunities are out there. It is up to you to pick the events that will benefit you the best. If you have the funds to sponsor an event, do it! Showing good faith when building your brand is a nice way to start out. 

If you can send team members to conferences and meetups, you can build brand awareness out there on a personal level. Make some business branded t-shirts, print those business cards and get out there! 

Webinars and Podcasts 

Right from the start of building your brand, you need to catch up with the rest of the world when it comes to webinars and podcasts. Don’t be overwhelmed by this! They are a lot of fun and can build everlasting partnerships. 

Create a valuable list of people you would like to feature on a webinar or podcast. Along with that, create a list of topics that will help drive your keyword ranking up. There you have the beginnings of a beautiful marketing strategy. 

Webinars should be held monthly and podcasts should be held weekly. This takes a lot of energy but the results all go towards the end goal of building your brand. 

Most importantly, have fun it!

Here are some tips to create a highly effective webinar by eLearning Industry. Enjoy the process as much as the results. 

Shareable Content

We all know content is king. Creating content should be right up there with choosing your logo when building brand awareness. 

The benefits of blogging are endless! However, when you begin to build a business, it is important that your content is not only informative, it’s creative, engaging and shareable

What drives your audience to share content? 

They have to get emotionally attached to it, remember? 

Be sharable as a business.

We know that blogging takes time. We know that starting a business means that you may not have a lot of it. You can check out these tips on increasing productivity by writing faster by yours truly. We’ve got your back. 

Create graphics, infographics or images that are clickable, tweetable and shareable. Use GIFs that make people laugh or get interested. Create a hashtag that is only yours. You can even create a custom Boomerang just for your team. 

brand partnerships

Brand Partnerships 

Isn’t this what brand awareness is all about? Building lasting partnerships, creating relationships that make connections to the world? Yes! 

How do you build partnerships without being salesy or greedy? You offer something of value to these potential partners as a show of good faith. You can offer services, discounts, time or even interviews in order to show the value of your brand. 

Often times, just shouting out their company on social media or connecting with them through content is a great start to building brand partnerships. Check out these failed brand partnerships (and a few that worked) to learn what not to do by Urbo

Pick your partners and send them some love! 

Team Transparency 

Everyone loves a good origin story! How else would we connect with the brand if we don’t learn who’s behind the vision? 

Introducing your team to the market is a crucial step in building your brand. If you have created a team you’re proud of, it’s time to show that team spirit to your market. 

Create a unique way to brag about your teammates online and in person. Your “about us” or “team” landing pages on your website can be a major website traffic builder simply by how creative you can be with it!

Here are 50 ways you can showcase your team in creative ways to build your brand by the experts at Canva

Influencer Marketing

It’s not enough these days to just create content. 

You can’t spit out a 400-word blog article and expect it to go viral. Let’s be real! You should pour your heart and soul into your content, it will be your most valuable asset when building your brand. 

Once you have written an amazing blog or social post, what is the best way to optimize influencer marketing? Going back to the basics of what we have learned thus far, it’s to be human.

Humans love compliments! 

Reaching out to influencers or experts in your industry is a great way to build a successful brand. When creating content, lift up these experts in your blogs, social media posts or even on your website! The Carebears said it best, sharing is caring. 

referral awards

Referral Awards

The best type of business is word of mouth referrals, right? 

Building a successful brand means that you will have the chance to award your loyal fans and followers that refer business to you. 

You know the drill, the ad says ‘refer a friend get $10 off’. It’s a solid tactic that has been proven to work over the course of many years in brand awareness marketing. 

Our advice to you is to be creative with it! Engage your referees with something that will bring value to them. Creating a valuable offer will be what makes the difference in the quality of referrals.

Here are six killer customer referral program ideas by friendbuy. We hope those referrals roll in by the dozens. 

Paid Advertising and Promotional Marketing

We’ve established that creating brand awareness means that you may have to spend money to make money. The power of paid advertising and promotional marketing could be on the top of that list. 

Learning how to build a successful brand means that Google (and most likely Facebook now) need to know that you exist. Getting on Google’s good side means that you may need to get your brand in front of the right people through paid ads. What’s better than investing a little into Google so that your brand gets in the right hands? 

The one piece of advice we have here is that you don’t need to have paid ads running on Google, Facebook or Twitter all the time! Run ads on a 30 day time period and evaluate the results to be sure they are worth the effort and budget allotted.

After you get up and running, switch to organic traffic building through content. Boom! 

writing content

Offline Marketing 

Don’t underestimate the power of a hand-written card! 

Believe it or not, there are more than digital ways to build your brand. What? Direct mailing isn’t dead yet? Small Business Trends says nope! 

If you want to go old school and create mailers, postcards or flyers about your business, that still works for a certain generation or demographic. 

Don’t underestimate the power of snail mail!

If you want to go modern new school and create a personalized note, save the date or fun invitation, that may work for a certain generation or demographic as well! The ideas are endless if you have the funds to produce, print and mail.

Discount Codes and Specials 

There are so many ways to show your audience love.

Share good content, post regularly on social and go to in-person events are all a good start. However, sometimes you have to select a few lucky participants to give discount codes to. 

What is one of the best ways to learn how to build brand awareness? Give things away at a discount. People love discounts! 

Specials can run on days that apply as well. Fourth of July? Run a special! Throw in a discount, put it on social, share it with your friends and cross your fingers.

Learn the importance of when to use discounts plus some tips for marketing with Digital Doughnut.

Friends and Family

The best companies are the ones that are proud of who they are and who they surround themselves with. The power of friends and family is strong when you are learning to build your brand. 

Building your email database is key to learning how to build a successful brand. You can’t force people to submit their email addresses so you will have to start with people that trust and support you. 

Reaching out to friends and family needs to be with sincere care, tact, and genuine heart. Please don’t order your Uncle Ted to buy your product or service. Ask them to support you with the same passion that compelled you to start your business in the first place. 

Bramework mission

Wrapping Up 

At Bramework, we are bloggers that want to help you blog better. 

Our platform uses an AI content creator to increase your search ranking and get you seen by your right audience.  We want to help you get more click-throughs, more subscribers, and more engagement in a fraction of the time it takes you to create your blog post.

We are passionate about content marketing. 

If you have questions about building your brand, brand awareness, blogging or just want to say hey to the Bramework team, please reach out to us! 

What ways have you learned to build a successful brand? We want to hear from you. 

Are you looking to build your brand awareness?

Start creating top-ranking blog posts in minutes.

Sign up now for early access.

Happy writing friends! 


Image credit: Unsplash

The post 15 Steps to Build Brand Awareness for your Business appeared first on Bramework | Blog Post Builder.

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41 Benefits of Blogging: Why Content is Important Sat, 30 Nov 2019 22:31:19 +0000 We all know that content is king. So what exactly are the benefits of blogging? We also know that blogs have been around for a while but sometimes they are undervalued, ignored and often times poorly written. It’s a shame because blogging has many benefits! Here are a few facts about blogging that just might […]

The post 41 Benefits of Blogging: Why Content is Important appeared first on Bramework | Blog Post Builder.

We all know that content is king. So what exactly are the benefits of blogging?

We also know that blogs have been around for a while but sometimes they are undervalued, ignored and often times poorly written. It’s a shame because blogging has many benefits!

Here are a few facts about blogging that just might blow your mind:

  • Domains with blogs have 434% more indexed landing pages on Google than domains without blogs, according to Tech Client.
  • HubSpot, the master of blogging, states that organizations that blog obtain 97% more inbound links than their competitors that don’t blog. And, B2B companies with blogs get 67% more leads than those without.
  • According to Blogher, 61% of US consumers make a purchase based on a blog post.
  • Content Marketing Institute stated that 37% of marketers find that blogs are the most important method of content marketing.
  • NYT Marketing says that 94% of those who share posts do it because they think it will bring value to others.

Is your mind blown yet?

Blogging is crucial to so many different aspects of your business even if you are a startup, freelancer or enterprise company.

What are the Benefits of Blogging?

Biggest benefits of blogging

We are going to review the 41 biggest benefits of blogging and why blogging is important. Get your notes ready, these are going to be game-changers:

1 – Search Engine Optimization

This is number one for a reason. Landing in search engines is one of the main benefits of blogging. You want to be Google’s best friend. How would your audience find you without content?

Without a blog, your website is simply waiting for visitors.

Content allows Google’s crawlers to find you by the keywords you use. These keywords are then indexed and placed in search engines for your leads to find you. These leads then find you be searching the keyword and VOILA! You have just produced a lead by writing a wonderful blog.

2 – Develop Relationships

Much like Rome, relationships are not built in a day. Developing relationships takes time and energy, much like writing a blog. You will need to cite or reference experts in the industry to showcase their knowledge. You will need to lift them up in a positive light and do it correctly, so Google’s guidelines are satisfied.

Referencing an expert doesn’t take away from your own content, it builds backlinks when they share it. To develop those relationships you will be shouting out others in your blogs.

3 – Generates Interest

Benefits of Blog black woman looking at phone

Blogging is a balance between educating your audience and writing about how your offering or service can help them. One of the beautiful benefits of blogging is that it is a portal to the world without coming off as a cheesy sales pitch.

Crafting your blog so that it educates your audience 75% of the content and 25% offers links to your services, team or offerings is key. Get your audience excited about what you do!

4 – Establishes Yourself as a Leader

The words “thought leadership” are huge in the content marketing game. If you can establish yourself as a thought leader, you have made it.

Writing content is not simply to build your ROI, it is to show your audience that you know what you are talking about and that you are an expert in your field. This helps to build trust with your readers and keeps them coming back for…
Click To Tweet

Be a leader in your industry and show it through your blog.

5 – Brand Awareness

This is a big one! Brand awareness starts with your website but does not end there. Building your brand takes a long time because you want people to recognize just about everything involved: fonts, colors, logo, etc.

You can build your brand awareness by simple blog formatting alone. Incorporate your branding throughout the blog with unique calls to action, click to Tweets or graphic logo imagery.

Incorporate a signature sign-off that your readers will always know because it’s uniquely you. The benefit of blogging is that it is all yours.

Build that brand up!

6 – Builds Trust

Trust is a delicate thing. Especially in this world with fake news. Building trust is going to take time, energy and blogs.

Writing blogs will build trust in two ways. Firstly, it will allow the reader to understand that you are an expert in what you do.

Secondly, it will allow the reader to trust that you can truly help them because you are an expert in what you do. They learned this through your blog!

Don’t lose faith in the world, trust is out there.

7 – Provides Value to Your Audience

A huge benefit of blogging is the value your audience will receive from it. There is something to be said about the two types of blogs out there. The first is the blog that only writes about themselves, their services and the awards they’ve received.

The second is the blog that takes a journalistic approach in that it educates the reader and provides them with a take-away value that they will benefit from. Which one do you feel would work better?

Providing value to your readers means that you will be giving them free information like tips, tricks, ebooks, webinars, podcasts, guidelines, and actual content that they can take with them to help them in any way you can.

Be helpful, they will value you for it.

8 – Generates Leads

Convert Social Media into Sales

Obviously, this is a big benefit of blogging! Who doesn’t want to generate leads? Writing blogs gets you on the search engines’ map, which allows you to be searchable, which allows your leads to find you. It’s a simple path.

The way blogs generate leads is through the content itself. Your keywords, references, citations, and calls to action that are embedded in the blog articles allow the search engines to find it.

This allows your visitors to find you and become a lead. Hopefully, then you can convert them into a loyal customer. That one’s on you.

9 – Creates a Sharable Source

Sharing is caring, right? Creating valuable content often leads to people wanting to share it with others.

The more valuable the content, the more share-worthy it is.

One of the major benefits of blogging is that people love to share good content. If you can create content that is of value, you will see that value in the share numbers.

Always, always, always offer a call to action on your blog with easy share buttons. Don’t miss out on all those shares simply because you haven’t made it easy to share.

10 – Showcases Your Expertise

Genuine expertise is hard to come by these days. With all the hype of over-saturated content and influencers, you want to be known as an expert in your industry. That’s not to say that you have to only write what you know.

Often times, bloggers step outside of their comfort zone and write about things that they too are learning or mastering.

Creating content around what you are good at is important. Don’t act like an expert, show it. Write your expertise down in ways that help people to understand.

Most bloggers state that bitesize paragraphs, bolding and imagery are all ways to get people engaged for more on-page SEO.

Be the expert that you say you are and write excellent content.

11 – Acquires Affiliates

Ah yes, our beloved affiliates. Affiliate marketing is a huge portion of content marketing that can add up big. But first, you have to find your affiliates!

How are you going to build relationships with affiliates without a blog? They would have nothing to link to.

Create content that incorporates a reason for someone to want to be an affiliate with you. You will need content they can resonate with, be involved with and share on their own. You can even write a blog article all about affiliate marketing to spice it up!

Blogging builds all types of relationships, most importantly, the ones who can help you make money and vice versa.

12 – Shows Your Brand Culture

Benefits of Blogging team work

If content is king, then culture is queen! A brand’s culture is super important nowadays because it shows their audience that they are worthy of a sale.

How do you build culture in your content? That’s easy. Be yourself!

Culture should seep into every aspect of your business, not just your content. It should be splashed on your website, thrown into your customer service and showcased on your social media networks. Including your culture through your content should be second nature to the content itself.

Write how you would want your team to write, talk and sell. It will come back triple fold if you can incorporate a little fun company culture in each article.

13 – Drives Traffic Organically Over Paid Ads

We all know you can pay to be on Google’s radar. But is it worth it?

The answer is both yes and no. If you are just starting out, it’s important to boost a little to get on the map. Once you feel you have a bit of a floor to stand on in the online world, then it’s time to build your website organically.

Writing content builds traffic to your website organically because you aren’t paying for it like an advertisement. You may be paying someone to do it, but you aren’t paying the internet to host it. You are simply including organic keywords to allow search engines to find you.

The key is to do it correctly, so you don’t get penalized by Google! All links are not created equal so be sure to link appropriately, consistently and with higher domain authorities. Consult the experts like Moz if you need some help there.

Nothing is better than organically grown leads.

14 – Keeps Your Social Media Presence Going

social media marketing and sales

Social media is key in all content marketing, as we know. We learned the importance of sharing, lifting up others and creating an online presence for ourselves earlier. Now, to maintain that is key for a successful business.

If you are running out of things to post on social media, you may not be blogging enough! Another one of the benefits of blogging is that you will always have new things to share on social media.

Also, you can repurpose your old content that is evergreen and share that again and again. Don’t be scared to mix it up with new and old content, the more value you can get out of it, the better. Never run out of things to post again.

15 – Offers a Reason for Return Visitors

If someone visits your website and doesn’t purchase anything or request your services, what reason do they have to come back? That’s a scary thought!

Give your audience a reason to come back by creating a bomb blog! You want your blog to be so good that not only are they sharing your content, they are coming back for more again and again. What kind of content can bring back repeat viewers?

Content that educates, brings value, exudes culture and provides fun engaging calls to action.

Let’s keep them coming back, folks!

16 – Helps You to be a Better Writer

Dare we say, practice makes perfect? Perfection is hard in content marketing because it’s always evolving, but you do need to keep doing it. The more you write, the better you are. The better you are, the more Google likes you.

The more Google likes you, the more visitors you get. The more visitors you get, the more leads you get. You get it.

When you become a better writer, your content will provide you with more qualified leads. It’s important to know the guidelines for content marketing and fine-tuning those skills daily.

If you write it, they will come.

17 – Allows Engagement Through Comments

Another way to keep people engaged is to allow commenting on your blogs. It’s a slippery slope if you start to get really big because this could snowball into a positive/negative warfare. Be warned! However, it can also lead to really engaging conversations that could turn into leads.

Allowing comments is a great way to show that you are listening to your audience.

One of the biggest benefits of blogging is that you are putting yourself out there in a very transparent way for the world to see. People eat that up! So the more humble and open you can be, the better. Allow those comments and see what happens.

18 – Allows You to Learn Your Audience Better

Benefits of Blogging woman laptop looking up smiling

Data, data, data!

If you aren’t learning about your audience, how will you ever win them over? Knowing your target market is key to winning the industry. Writing blogs allows you to learn just a little more about them.

Tracking your audience with tools like Google Analytics is key to making your content better. Once you can understand things like time on page, click-ability, and views of other landing pages, you can optimize your content each time. Know your people!

19 – Builds Your Network

Not only does blogging generate leads, build partnerships and affiliates (but wait there’s more), it also expands your network. Your network comprises of all different kinds of relationships. From ongoing publishing relationships to referral business, it’s important to build up your internal network.

Your content can build networks by sharing with friends and family. It can also build simply by people sharing it because of the value.

The more you create, the more your network grows.

It’s important to keep tabs on these people, as they are rooting for you! They are in your content corner, so be sure to thank each one personally.

A person is only as strong as their network.

20 – Helps to Gain Email Subscribers

Who wants more email subscribers? We all do! Build great content and watch your email database grow. Email subscribers lead to loyal fans who can lead to loyal customers.

When creating blog articles it is imperative to incorporate a few different ways to obtain email addresses. Scroll boxes, pop-ups and exit intent ads are an option. Content is another.

A simple yet efficient way is to simply ask the reader, “You like our content? Want to get it on a weekly basis?” Boom! Done.

21 – Keeps You up to Date

Writing content forces you to stay in the now. Being up to date on trending news is key to staying with your audience.

There are some pretty amazing tools out there to help you stay up to date. BuzzSumo is a great way to find out the trending content, influencers and monitor it all in one. Being involved with the up to date news keeps you on the same page as your audience and provides another layer of trust to both the search engines and new leads.

Use hashtags. All the cool kids are doing it.

22 – Maintains Trust with Google

This is right up there with search engine optimization. Not only do you have to get on the map with Google, but you also have to stay on their good side. That takes knowledge of satisfying their guidelines, not breaking their rules and putting out consistent content.

If you can maintain trust with search engines you can truly get big benefits out of blogging. One of the biggest ways to do that is to follow Google news and know their algorithm update schedule.

Understanding what they need before an update hits will help save your organic traffic numbers, which helps to save your leads! Stay on Google’s good side.

Are you looking to build your brand awareness?

Start creating top-ranking blog posts in minutes.

Sign up now for early access.

23 – Shows Your Online Identity

Having a digital presence is key to success.

It used to be that you could do everything face to face in business and crush it. Now you have to be online to be something. It’s just the way it is.

Having an online identity is important not only for the search engines to find you but also for reviews. If you are offering a product or service, most people will search for reviews about you.

Having an online identity showcased throughout your blog is important for transparency. Being honest about good and bad reviews is always the better choice. You can even write a blog about it!

24 – Creates Lasting Partnerships

Influencer marketing is all the rage. Influencers are running the show out there and getting in touch with them should be high on your list if you are operating a blog. Blogging is a great way to build the bridge to influencer engagement.

Creating partnerships is one thing, but the long-term relationship should be your goal. To do that you need to keep putting out quality content where you can include them! One creative way to do this is to write a blog post all about your partnership from start to finish.

Create an article about your story together, your readers will love it, your partner will share it and it will create a lasting partnership.

25 – Establishes Authority

The word authority often has a bad connotation, but not in the digital world.

Establishing authority is key to being successful.

Writing blog content establishes authority with Google (we talked about that). It also establishes authority with your competitors as well. If you are creating great content that is getting recognized, you are now an authority on the subject over your competitors. They need to get in line!

Become an authority with great content and see how far up you can get.

26 – Drives Long-Term Results

There is only one way you can get long-term results with a marketing tactic. That is consistency. A lot of times a business will give up on content within a few months because they aren’t seeing the numbers they expected to hit.

Content is like a snowball effect. The more you write, the more it grows. It can be as slow as watching grass grow, but it will grow. If you write one blog and think that will be enough, that will not sustain growth. Creating content will drive long-term results if you keep at it.

Don’t give up!

27 – Allows You to Repurpose Older Content

Benefits of Blog content is king crown

After a while, you will build a content database! It will be very exciting and also a little discouraging because you will look back at your older pieces and think they could be much better. Good news, all!

You can repurpose evergreen content to make it shiny and new!

Building a blog means you will be writing weekly. That will yield a lot of content to work with! You can go back into your blog log (that’s a great name, you can steal it) and revamp any content.

In fact, we highly recommend you do this each month. You will find that it gets more valuable as you learn more.

Bonus: it will also get indexed the more you share it. Google love it!

28 – Helps You to Understand the Market Trends

Whenever you write a blog article, you have to do your research. This is a great way to stay up to date with the market trends in your industry.

Understanding your market helps you to better your business. If your content needs to be relevant, you do need to understand the needs of your market.

Doing your proper research allows you to have quality content. The circle continues so that you are always up to date!

Your audience will thank you and so will your bank account.

29 – Helps with Competitors Analysis

Staying on top of your competitors can be exhausting! However, competitor analysis is the key to building a great service or business.

When you write great content you are always looking at other content. You should be staying on top of your competitors and their content with a watchful eye. If they are receiving high volumes of shares, most likely they are generating leads.

It is useful to subscribe to your competitor’s blog to see what they are writing. One of the benefits of blogging is that you can subscribe to whomever you’d like!

30 – Promotes Company News

Blogging is not all about educating your audience. We talked about the ratio you should adhere to, however, it’s always fun to mix it up.

If you have a fun company outing, a congratulatory promotion or a new hire, it’s time to get it on the blog. Blogging about personal company news should happen at least once a quarter or more, depending on the company.

Sometimes you can write fun pieces for no reason, and others can be more formal like a press release. If you have loyal fans, they will stick around to congratulate you!

Inform your readers of your success.

31 – Finds New Hires

Benefits of Blogging businessman coffee mobile phone laptop

As you grow (because you are creating killer content and crushing it) you will need to expand your team. One of the awesome benefits of blogging is that it’s not just for content. It can also be used to find a new hire.

One creative way to do this would be to hand your blog off to your recruiter or human resource and do a highlight piece all about them. Showcase their abilities, write about your hiring process, and talk about your team culture.

This is a great attachment to your job posting that will get people reading and hopefully sharing.

32 – Builds a Reputation

Blogging is a form of communication. It’s a way of putting your story out into the world. Make it a good story.

Reputation is something that most companies are built on! Much like authority, it is built up by the service they provide, the way they treat people and the presence they provide.

Building a digital reputation is just as important as in real life. Build content that resonates so that your reputation is strong.

33 – Maintains Employee Wellness

One of the cool things about writing blogs are employee features! Highlighting your employees is a great way to build a better brand culture.

Blogging about your team has a two-fold positive experience.

  • Firstly, it makes your employees feel good that you would like to highlight their expertise.
  • Secondly, it shows your audience that you are proud of your team members. It’s a win-win.

Another way to work content into employee wellness is by allowing them to write or contribute to the blog. Offering quotes, testimonials, interviews or just a photo helps to include them in the entire marketing process.

Go team!

34 – Generates Positive Feedback

Feedback is essentially one of the best ways to improve. Whether positive or negative, feedback can drive growth.

Content is a great way to absorb feedback in a few ways. You can allow ratings on your blogs through star reviews that your readers can leave. You can also allow comments at the end of the article asking what they felt about the content.

Either way, you will receive feedback that will fuel your content to be better, which leads to engagement. And as we have learned, engagement leads to new business! Good luck getting positive feedback, we are rooting for you.

35 – Encourages Customer Testimonials

Advantages of Blog smiling and writing

We love loyal customers. Why not share that with the world? One of the benefits of blogging is that you can highlight a customer through a testimonial article.

Pick one of your favorite customers. Offer a blog all about them! It’s a nice tactic showing your audience that you are good at what you do and you value your customers. There is nothing better than a referral from a customer and this is a great way to obtain those.

Be sure to include all of your customer’s information so your audience knows it’s not about you, it’s about them.

Customers first!

36 – Guides Your Leads to Your Services

It used to be that finding leads was the hardest part of the entire sales process. Now, with blogging, you can create content that reels in the leads and allows them the ability to find your services through their own search.

Your content should navigate them to the appropriate call to action that you dictate. Writing content is not simply to produce educational material, it’s to qualify leads and guide them to your services or offerings.

Be sure to do this adhering to the ratio we talked about earlier! Starting out with a sales pitch does not work in content. Offer it at the end when you have earned their trust. Guide your leads in the right direction.

37 – Provides Data for Better On-Page SEO

Google needs something to track when it comes to your website. The analytics behind your website depends on the engagement. You have a goal to get people to your website, which is done through your content. Now you can track this to better your on-page SEO.

Writing a blog allows Google Analytics to track where your leads came from, how long they stayed on the page, and where they clicked or engaged. This is important to you because it is important to Google.

Your content will provide you the data you need to create extensive reporting. These reports will help you to grow. Grow better, as HubSpot says!

38 – Allows Your Audience to Learn About Your Story

The power of storytelling shines through in your blog. One of the coolest benefits of blogging is that you can share your story!

People resonate with personal stories. They want to hear the cold hard truth about why you started the company, how you got there and even some struggles along the way. The more truthful and honest you are, the more trust you build.

Creating a blog post around your history can show the digital world your vulnerable side. Bonus points if you include pictures of pets.

Share your story with the world!

39 – Encourages Image Sharing

There are so many different social media channels out there that it can get overwhelming as a business owner. Don’t despair, let your readers do the sharing!

Images are a powerful way to relate to your audience. Your blog content should reflect high-quality, high-resolution and relevant imagery throughout each article.

Each image should have the Alt-text with your keywords filled out appropriately. Lastly, the image can be sharable with plugins that help you do so.

It can be shared on Twitter, Instagram, Facebook and Pinterest with one click. Also, be sure that your social cards show the image when sharing it on social, it will get a higher re-share rate.

40 – Extends Your Website

Your website is your home base. Each website is unique, however, you do want some variety to be added to the landing pages. Offering a blog is one way that you can extend your indexed pages with Google.

The typical website has these pages: services, about us, pricing and contact. Offering a blog is another way to extend your website’s reach.

When people land on your website, it may be the first thing they notice and want to read. It’s a way for your audience to gauge if you are an expert or not, simply by checking out the tabs on your website.

Take extra time on your website, first impressions are everything.

41 – Possibility of Going “Viral”

Benefits of Blogging Man Angry white shirt pink background

You’ve hit the jackpot if your blog article goes viral. How does this happen?

It’s a combination of all the benefits we have mentioned thus far. Going viral means you have not only created quality content, but you have also incorporated the right link mentions to gain attention.

Some of the time it is luck of the draw that it gets webbed out to the masses. If it isn’t, then you have worked very hard to get it into the right hands.

One way to do this is to manually reach out to the influencers you have cited and encourage them to share. The possibility of going viral just increased exponentially! Dreams do come true.

Benefits of Blogging Wrap Up

Good luck with your blogging!

There are so many benefits to blogging, we can’t see why you wouldn’t do it. If you have any additional blogging benefits you would like to add, please let us know.

If you want to learn how to write your next blog post in less than an hour, then read the 21 Tips to Writing Faster here!

Bramework is passionate about blogs. Reach out to us if you would like to learn a little more about how we can make your life easier!

You got this!


Image credit: Unsplash

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How to Write Faster: 21 Best Tips to Increase Productivity Wed, 27 Nov 2019 20:20:29 +0000 Writing content is an extremely important part of your business. In fact, it could be one of the most important factors for growth and success. Finding the time to write is hard enough as it is, finding ways to be productive can be even harder. Not only do you have to do heavy research for […]

The post How to Write Faster: 21 Best Tips to Increase Productivity appeared first on Bramework | Blog Post Builder.

Writing content is an extremely important part of your business.

In fact, it could be one of the most important factors for growth and success. Finding the time to write is hard enough as it is, finding ways to be productive can be even harder.

Not only do you have to do heavy research for content marketing, but you also have to dedicate time to the actual writing. You also have to muster up the energy to make it stand out. Lastly, you have to do this over and over again.

Just to help, we’ve compiled a few statistics that will motivate you to get writing:

  • 42% of B2B marketers state they’re effective at content marketing
  • 60% of consumers feel more positive about a company after reading content from them
  • 90% of CMOs think content has a positive effect on audience attitudes, strengthening the bond with consumers
  • 90% of consumers find custom content useful
  • 78% believe that organizations providing custom content are interested in building good relationships with them
  • 8 out of 10 people prefer receiving information about a company through content
  • 70% of consumers prefer getting to know a company via articles rather than ads
  • 68% are likely to spend time reading content from a brand they are interested in

Time to grab some coffee and get writing? See, we are already increasing your productivity.

write faster while having coffee

We are going to review how to write faster with 21 best tips to increase productivity.

Tip #1 – Set Up a Content Calendar

Before you even begin writing, it’s important to see the path clearly. If you have multiple projects you’re working on, you need to set up the content calendar so you can see the end in sight.

Setting up a content calendar includes creating a spreadsheet of your projects, a calendar of deadlines and maybe a cute color-coded goal to guide you. Color coding is optional, but fun. There are so many different content calendar guidelines out there, however, HubSpot really nails it.

In order to truly be productive, you do have to see the path clearly. Have fun with it!

Tip #2 – Block Your Calendar

planner and writing calendar

Once your calendar is beautiful, you have a clear insight into what you need to do. Don’t be overwhelmed!

Break your calendar out into blocked times when you know you can be available. If your calendar is looking tight, you will need to adjust your content schedule. It’s completely alright to break out writing times in smaller chunks rather than large windows of time.

If you know you need thirty-minute increments, block them out accordingly. If you know you write better for four straight hours, block it out. The fun thing is you can also color-code your calendar. Add all the colors to all the calendars!

Tip #3 – Take Small Steps

When you sit down to a blank page and you have multiple projects it can be very daunting. When you are learning how to write faster, you need the motivation to be productive.

Since you can only write one word at a time, it’s important to remember to take smaller steps. When you are learning how to write faster, that doesn’t mean you need to write bigger. Breaking out your content into smaller chunks will help your brain to compute each piece separately.

When you look at a smaller puzzle, it’s easier to solve. Take it one step at a time. When you are done you can look back and be proud you tackled that big piece! After all, the journey begins with one step.

Tip #4 – Write How You Talk

Formality and professionalism are critical when you are crafting a piece of content. If you want to be productive while writing, you will need to find a balance between being too formal and being too real.

The simple lesson is to write how you talk. When you are writing naturally, you will write faster. If you are trying to write in a foreign way, your brain will not understand the process.

If you write how you talk (without the slang), you will find it flows out of you, increasing your productivity and making your content better. It’s a win-win.

Writing how you talk will also resonate better with your audience, trust us.

Tip #5 – Take Notes

notes paper pen pencil for writing

This may sound counterintuitive to increasing productivity as it may take longer to take some notes. However, hear us out. Notetaking is a science that helps you to break down the information in your brain before putting it all together.

Taking notes does not have to be very in-depth. It doesn’t have to be pretty, although there are some very pretty notepads out there. Scrawling out a few notes on the article before you write it can help to piece together the content easily.

Take some notes and see where it takes you. Your notes could even spark creativity for a new piece.

Tip #6 – Know Your Audience

Learning how to write faster does not mean you can skimp on your research. Being a good writer means you are in tune with your audience. If you aren’t, that may stop you from writing good content and writing it fast.

There are several different tools that can help you know your audience. If you are in the content marketing world you may know a few. The biggest one is to know your Google Analytics, of course.

Be sure to also check out BuzzSumo, Moz, Ahrefs or SEMRush for some techniques on learning who is reading your content. Writing faster still means you need to do your homework.

Tip #7 – Create an Outline

Everyone writes differently. We aren’t trying to tell you how to write, we are trying to teach you how to write faster. Creating an outline sometimes helps that!

The best way to create an outline is to build out your headings first. Content marketing basics state that you will most likely have an outline prior to building content anyways.

Here’s how to do that:

  • Break out all the headings based on the topics you have chosen.
  • Break out subheadings if needed.
  • Then break out the coffee, because it’s time to write.

Tip #8 – Prepare Your Meals

This may seem very silly, but a writer’s got to eat! Eating prior to writing can fuel the brain to write faster, better and with more vigor.

Prep meals three tray foods

The brain needs fuel to survive, but that doesn’t mean that you have time to sit down to a full course meal. Preparing your meals prior to your deadlines is a good idea to increase productivity.

Knowing you have to cook or do dishes is another thing on your todo list that takes up your time. Take a Sunday, prepare out your meals for the week and voila! You have officially freed up time to write faster. After all, preparation is everything.

Tip #9 – Sit, Stand and Move

A recent quote from Bill Gates is rather scary. He stated, “Sitting is the new cancer.” Writing doesn’t always have to involve sitting.

There are several ways you can write now that we have innovative technology and ergonomics to help us. Write enough content where you can buy yourself a standing desk. Grab an exercise ball to move your hips on while you write. Or be sure your ergonomics on your desk are appropriate so you don’t cripple your body while trying to learn how to write faster.

Also, friendly reminder, get up and move once in a while.

Tip #10 – Edit at the End

We don’t advise plowing through your content blindly by any means. However, sometimes it helps productivity to write fast without editing to see what flows.

Write all of your content first, get the bulk of it on the paper and then go back at the end to make all the tedious revisions. Breaking up the writing and editing can slow down the process as it takes away from the mindset of creating content.

Write, write and keep writing! You will fix it up later.

Woman typing blog on computer

Tip #11 – Allow a Stream of Consciousness

This goes right along with editing your content at the end. The science behind writing is that your mind does need to be fully in it to be successful.

The art of journaling is a wonderful way to create content that comes from the heart. Remember those diaries you kept as a kid? You wrote about anything you wanted and it all came from you naturally.

Keep a journalistic mindset and write until you feel you can’t write anymore. You will be surprised at what you can come up with and how fast you can write it with this tip. Just don’t start your writing with, dear diary……
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Tip #12 – Don’t Look at Deadlines

There is something about deadlines that raise our blood pressure, get our heart beating faster and add stress to our lives. We do need them to survive, especially in the content marketing world, however, we don’t need to obsess over them.

When you create your content calendar and block out your schedule you have done enough to know when your writing is due. If you need a reminder, you can check it once but that’s it. Leave the deadline alone until you know you are near completion. Stay on track.

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Tip #13 – Turn Off Notifications

Distraction is everywhere. You have multiple pieces of technology notifying you daily. It’s time to tune some of that out while you write.

When you are trying to increase productivity and learn how to write faster, you need to unplug. Don’t unplug the computer you are writing on, of course! Turn your phone on airplane mode, turn your reminders off and dig in. Don’t text and write.

Tip #14 – Put on Music

Man holding book in front of multiple monitors

To be a little more specific here, put on music that is helpful to your writing. Blaring hard rock or rap music may be counterintuitive to learning how to write faster.

There is a science behind white noise or music without words. It is said that putting on classical music fuels the brain cells to be smarter, work harder and faster. There are few streaming sites on YouTube that are uninterrupted, without words and help promote productivity.

Check out Chillhop music, Lofi Hip-hop or BGMC channels for instrumental music. Kick back, enjoy the tunes and write your heart out.

Tip #15 – Breathe

While you are writing, you still need to breathe. The art of meditation is a proven stress reliever and will help during the various stages of writing.

Don’t stop during your writing sessions to take a meditation class, however, learn the art of methodic, deep breaths in order to regulate your workflow.

Writing comes from your energy, which is the center of your chi. Centering your chi with breaths will help you to write faster, better, and longer. Just breathe.

Tip #16 – Set Goals

Going beyond your content calendar and your schedule, you will need to set goals for yourself. These goals can be personal, professional or physical.

A great tool for goals is the Pomodoro daily journal. The philosophy is you set five goals a day that are relatively small and if you have achieved those, you have completed your goals. This helps you to focus your attention when you are zoned into fewer things.

You don’t need to complete hundreds of things in a day, just five. Simplify your goals and achieve more.

Tip #17 – Take Five

We all know that breaks are healthy for the brain. The question is when to take them and how long should you take them for?

Adult businessman walking taking a break

When you are learning how to write faster, you will need to know your body’s ability to absorb that. When you are staring at your screen for hours, your body will need a break.

Take five minutes to look away from the screen and focus on something natural. Look out the window, or better yet, go outside! Just take five minutes away from the writing and go back with a fresh new perspective.

Tip #18 – Keep Your Workspace Clear

We all know the saying, a messy desk makes a master scholar. Not so much! Those that have a desk full of mess also have more to distract them from learning how to write faster.

Keeping your workspace clear is also a metaphor for keeping your mind clear. When your space is open, so is your mind. When you can spread out your wings to write, you can write better and faster.

Clear your space up a bit, but keep the computer. Just a tip.

Tip #19 – Set a Timer

For those of you that simply cannot keep track of time, this one will help a lot. Get yourself a little timer or use your phone to break out the times you will need to concentrate fully.

Having a timer keeps you hyper-focused on what you doing. It’s along the same lines of those that work on deadlines. If you feel that having a countdown will help you pump out content faster, by all means, do it!

Time yourself, how fast can you write?

Tip #20 – Have Multiple Screens

Woman using multiple monitors

We know we mentioned to clear your workspace, but that does not include computers. Having multiple monitors will allow for greater space to write.

If you can set up your workspace so that you have a few computers running or a monitor where there can be multiple tabs open you will increase your productivity. Working on a small laptop can be cumbersome to your body and mind.

Spread out your writing, making everything bigger and easier to digest. Your writing will thank you for it.

Tip #21 – Listen to Your Inner Voice

Woman in front of her computer writing

Ending this on a personal note, we encourage you to listen to your inner voice when you are writing. If you are going to tackle how to write faster you need to trust your intuition.

Listening to your inner voice includes reading your energy levels, following your instincts, and understanding your thresholds. Don’t push yourself too far where you break. Know your limits and adhere to them.

Write what you can, take breaks and listen to your trusty self. No one knows you better than yourself. Health first!

Write Faster Wrap Up

Writing faster can save you time, energy and money. Don’t rush through your writing just to get it done, instead learn how to use these tips to increase productivity.

At Bramework, we help your content get more click-throughs, more subscribers, and more engagement in a fraction of the time it takes you to create a blog post. Our platform uses an AI content creator to increase your search ranking and get you seen by the right audience.

We hope these tips have helped you to learn how to write faster and better. If you have any writing tips that you would like to share with us, please do! We would love to hear from you.

Happy writing!

The post How to Write Faster: 21 Best Tips to Increase Productivity appeared first on Bramework | Blog Post Builder.

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How to Convert Social Media to Sales for Your Business Tue, 26 Nov 2019 23:28:59 +0000 We live in a very social media-driven world for business. If you aren’t optimizing your social media for sales, now is the time! Social media can constitute 62% of lead generation if you know how to do it correctly. Don’t lose another lead by missing out on social media tactics. The latest survey from the […]

The post How to Convert Social Media to Sales for Your Business appeared first on Bramework | Blog Post Builder.

We live in a very social media-driven world for business. If you aren’t optimizing your social media for sales, now is the time! Social media can constitute 62% of lead generation if you know how to do it correctly. Don’t lose another lead by missing out on social media tactics.

The latest survey from the Pew Research Center shows that:

  • 73% of U.S. adults use YouTube
  • 68% use Facebook
  • 35% use Instagram
  • 29% use Pinterest
  • 27% use Snapchat
  • 25% use LinkedIn
  • 24% use Twitter

As of June 2019, Facebook reports an estimated 2.4 billion monthly users. Facebook video is still in high demand with approximately 8 billion video views per day.

Currently, YouTube has more than 1.9 billion logged-in visits every month. 149 million people log in to YouTube daily. There are over 5 billion video views each day.

Instagram has over 1 billion monthly active users. There are approximately 4.2 billion likes per day.

Twitter has more than 330 million monthly active users. There are 134 million daily active users.

LinkedIn has over 560 million registered users. 5.3 million new accounts per month are created on LinkedIn. It is estimated that LinkedIn has approximately 303 million monthly active users.

Pinterest has 291 million monthly active users. The total number of Pinterest pins is more than 175 billion.

Which statistic surprised you the most?

social media networks

You may be missing out on leads simply by not choosing the right platform. Never fear, we are here!

We are going to tackle how to convert social media to sales for your business. Here we go!

In this article we will cover these ways to convert social media to sales for your business:

  • Choose your networks wisely
  • Optimize your profile
  • Convert to landing pages
  • Publish your passion
  • Educate your audience
  • Creating creative posts built for partnerships

Timing and frequency of posts

  • Hashtag Usage
  • Timely Responses

Choose your networks wisely

Where do you even start? At the beginning!

You may already be established on several different social media networks. You could also just be starting out! Either way, choose the networks that will be best suited for where your audience will land. How do you choose? It’s simple, know your audience.

Where does your target demographic visit most?

This will need some research. You can use tools like BuzzSumo, Google Analytics, and SEMRush to find out where your demographic is being most social. These tools will help you define what social platforms your audience visit most, the trending topics on each platform and the engagement in which they perform. It is highly intuitive to knowing where to post.

Once you find out the best networks, narrow it down to two or three. You do not need every single social media network to be successful. In fact, the opposite may happen! If you spread your energy across too many channels, it may be thin.

We highly recommend that you stick to a few social networks at first to build your brand. You can always add more as you grow!

Focus your social media network energy on a few platforms and grow them with concentrated effort.

Optimize your profile

Businesses often overlook this. It’s a simple way to convert leads. Setting up your profile correctly could make or break lead conversion when it comes to social media.

Profile specifics to include when setting up your social media accounts are:

  • The business name that is listed on Google or search engines
  • The profile picture should be your logo, nothing else
  • The tagline or one-line sentence you are offering/service listing
  • A creative use of graphics like emoji or symbols
  • The link to your website

The statistics of businesses that omit their own website in their bio is staggering. The goal is to make the lead conversion as easy as possible from your social media platforms to your website.

Get creative with your profile bio! Don’t bore your audience with mundane information, you want to tease them a bit to get them interested. You want to lead them to want to learn more. Don’t give them too much information upfront, it takes the excitement out of it.

A good example of this is Nike. Nike is one of the biggest brands out there. They are well known for their simple techniques in marketing. Their logo is unmistakable and their branding is one of a kind. Their social profiles list, “just do it” and they feature their signature swoosh. Simple, yet effective.

Convert to landing pages

Your website is your lead conversion magnet when it comes to converting social media to sales in business. If your landing pages are not ready for the leads to come in, it’s considered a lost lead!

Is your website ready for the buzz of social?

Optimize your landing pages to convert

Your landing pages should have calls to action, like social share buttons on each page. Each landing page should link (appropriately) to each social network. You would be surprised how many broken links are out there on landing pages everywhere. Check your links!

Any piece of content created needs to have a share button attached to it as well!

All articles created on your blog need to feature an easy share button that links (appropriately) to your social networks. You will need to consult your Google Analytics of your website to know where the best place to format your content will be. This could be on certain areas of your content and not others.

If done properly, you will be able to track your referrals from each social media account to see which one is performing the best. Once this is done, then it is all in the art of reporting each quarter for maximizing growth.

This goes back to the fact that you need to make it as easy as possible for people to link from social to your site.

Making sure you that follow Google’s guidelines is imperative for gaining search engine trust. We highly recommend that you follow Google’s instructions on how to properly set up your website for on-page SEO prior to setting up your social media accounts.

Publish your passion

Often times, businesses will start a social media account based on what they see is working for other brands. The right message you brand portrays should be true to your tone and voice of your business.

brand recognition

It is imperative that your passion shines through in your social media shares. There are a few ways you can do this. Your branding is the one thing that your audience needs to resonate with to build trust.

Your brand colors should be prevalent throughout each social post.

Your font and language should also be consistent throughout each network.

Beyond branding, it is important to bring your company culture into every post. This means be YOURSELF! Be unique to your brand, show personality and use highly personalized content to ring true to your business. #contentmarketing
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Your passion should shine through in every post.

This is unique to every business as each one has their own feel. The vibe is one of vision, heart and intent. For instance, HubSpot has a viral video going around about their culture that talks about HEART. It is their acronym for the company mission and they want the world to know it. Each person that shares their HEART, shares a little piece of their passion. Converting your social media followers to loyal fans is the key to building your networks.

In summation, have heart!

Educate your audience

Group of women bloggers speaking

HubSpot said it best with their tagline, “grow better”. Educating your audience is key to learn how to convert social media to sales for your business. They built an entire foundation on educating their audience by bringing value to them. This comes in many forms but the main takeaway is that you do not want to be a company that is self-absorbed. You want to be a brand that provides your audience value. This is a new approach to digital marketing that some businesses do not quite get yet.

Bringing value to your social media posts will keep your audience interested, engaged and coming back for more. There are a few ways to do this.

Here are a few ways you can educate your audience in a creative way:

  • eBooks, guidelines or white-papers
  • SWAG freebies
  • Social shout outs
  • Polls
  • Quote imagery
  • Video how-tos
  • Podcasts
  • Webinars

By providing your audience with knowledge, you are empowering them with the power of choice. Giving your audience the choice builds trust. Once you build trust, you can engage in a social media relationship. Once you build a relationship, you can earn a customer.

Once you earn a customer, you can earn a loyal evangelist.

Educating your audience can lead to very big things!

Creating creative posts built for partnerships

Creativity plays a very big role in social media. It’s a saturated market and if you can’t stand out, you’ll stand alone.

There are many ways you can be creative with social media. Using GIFs, animated photos with apps like Boomerang, video marketing, and graphic friendly quotes are all wonderful ways to win the hearts of your audience.

One important factor you will need to stay on top of if you are going to convert social media to sales for your business is the art of knowing what’s trending. You will need content marketing tools (like BuzzSumo) to stay on top of what is happening in the world. Twitter is great for this! It’s important to share what is relevant to your audience and not post stale news.

It’s also extremely important to tag the people you are posting about! Give credit where credit is due. Building relationships through your social media not only builds partnerships, but it also builds trust as well.

Timing and frequency of posts

Here is the biggest question of them all. When and how often do I post on social media to optimize it for reach?

Each business is different. You will need to do some research here as well, however, you do need to be consistent. Depending on your time zone or where you are in the world, it will dictate when you post. Also, each platform has a different optimized time for viewing.

The rule of thumb for how often is, the more the better! Each platform has different rules for how often to post.

Here are a few easy guidelines to follow for the most popular networks:

  • Facebook – one post per day at least between 1:00 – 4:00 PM
  • Twitter – fifteen tweets per day (including retweets) spread out with at least one hour in between each share
  • Instagram – one or two posts per day between 8:00 – 9:00 AM or 2:00 – 3:00 AM
  • LinkedIn – one post per day between 10:00 – 11:00 AM
  • Pinterest – eleven pins a day with at least thirty minutes in between each share

The most important factor you need to know is that consistency is key. You will not be able to automate each network to be the same. It will require you to be on some more than others. Optimizing each network will lead to converted sales.

Please take these as simple guidelines as you being, and they are not concrete!

Once you get into the flow of posting, you will need automation tools in order to stay ahead of the game. The good news is that they automated tools will allow for high personalization and you can change each post to accommodate each social media network. Make sure you take the extra time to do this as your networks will know if it becomes monotonous and robotic. They will lose interest and you will lose business.

Manual labor pays off!

Hashtag Usage

The great and powerful hashtag. Do you believe in the power that is the “hashtag”? You should! It has the ability to get your social post in front of more people daily.

Hashtags have become more and more prevalent as the years go on. The problem is that most businesses are using them incorrectly. This, like the timing and frequency of social posting, is unique to each platform. This may require additional research as each hashtag pertains to each unique business.

If you are going to learn how to convert social media to sales for your business, you will need to harness your hashtags.

Hashtag usage per social media network is as follows:

  • Facebook – 1 or 2, relevant to the post. 1 for the topic and 1 for your services offered.
  • Twitter – 1 or 2, relevant to the post. One for the topic and one for your services offered
  • Instagram – 7 is the magic number, relevant to the post. 3 for the topic and 4 for your services offered.
  • LinkedIn – 1 if any that is relevant to your services offered
  • Pinterest – none

There are several different websites you can visit to learn the power of hashtags. You can evaluate, analyze and learn unique hashtags with sites like Hashtagify.

Hashtags have a great way of being the net that reels in your targeted audience. Follow the hashtag rules and catch yourself a big fish!

Timely Responses

Social media lead conversion doesn’t stop with simply posting consistently, creatively and with the intent to engage. But wait, there is more!

Yes, you are going to have to engage with your followers, fans, and friends! Your business is comprised of being compassionate for your leads, so this includes your social media accounts.

Each comment, direct message and post includes the opportunity to convert it into a lead. This takes a creative approach, which needs to be non-salesy! Your audience does not want a pitch, they want a human response much like customer service.

The importance of timeliness plays a role because it reflects your mission. The faster you respond, the more human you come across. In a day and age of isolation, it is important to maintain communication and connection. After all, what is social media used for if not to build a connection?

Wrapping up

Social media is a powerful tool to convert social media to sales for your business. Harness the power through knowledge and you can optimize your lead conversions with each post.

We went over how to choose your networks wisely, optimizing your profile, converting to landing pages, publishing your passion, educating your audience, creating creative posts for partnerships, timing and frequency of posts, how to use hashtags, and the importance of timely responses.

This should be the entire suite of social media tools that you need for success! If there is something we have missed, please reach out to us! We would love to hear from you.

Good luck converting social media posts into sales!

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