Becoming a digital marketing consultant is definitely a smart career choice for 2021. There is massive growth in how digital marketing budgets have grown over the years and are expected to take over even more in the near future.
Online businesses are blowing up more and more! Digital searches for new clients online and the demand for working with a “digital marketing consultant” is increasing dramatically.
So, what exactly is a digital marketing consultant and how can you be successful at it? We are going to find that out, along with tips, tools and techniques.
Become a Successful Digital Marketing Consultant
According to Pew Research, 77% of Americans are online on a daily basis. With internet usage still increasing, 5% in the last 3 years, traditional offline marketing just isn’t as effective anymore. So this means that digital marketing consulting will be needed in 2021.
In this article, we are going to cover the ways to become a successful digital marketing consultant in 2021:
- Educate yourself
- Niche down
- Build brand awareness
- Define pricing and services
- Find the right tools
- Blog, blog and blog again
- Build partnerships
Let’s dig in!Is your goal to become a digital marketing consultant? @Bramework wrote this post all about how to be successful at it in 2021 – check it out! #digitalmarketingconsultant Click To Tweet
What is a Digital Marketing Consultant?
Digital marketing helps connect companies to potential customers using digital channels such as search engines, websites, email, and social media.
If you’re thinking of becoming a successful digital marketing consultant, you need to be well-versed with the following digital marketing trends and skills:
- Search engine optimization (SEO)
- Social media marketing (SMM)
- Content marketing strategy
- Paid marketing and advertising
- Brand management
- Video marketing
- Influencer marketing
- Email marketing
- Web analytics and reporting
- Mobile optimization
These are the core concepts of a powerful digital marketing consultant. There are many different ways you can learn these skills – most of which will come with experience. Speaking of educating yourself, let’s dive into how to become a successful digital marketing consultant in 2021.
The best thing you can do to start a digital marketing consulting career is to learn. This comes in many forms, however you should take some time to learn how to hone your skills so that you become the digital marketing master.
Obtaining certifications is a great place to start! There are several agencies that offer certification courses, free and paid. When you set out to educate yourself on becoming a digital marketing consultant, be sure to also check out the organizations involved that can help.
A few of our favorite places to learn about digital marketing and get certified are:
- American Marketing Association
- HubSpot Certifications
- Moz Academy
- Digital Marketing Institute
And if those aren’t enough of a great start, check out these 15 of the best digital marketing certification by the Knowledge Enthusiast. Each certification is different, can teach you various skills and may require some time to finish! But it’s worth it when you gain the knowledge and can add it to your CV or website.
Never stop learning!
You can never learn TOO much about digital marketing. The more certifications, the better!
Oftentimes, when you set out to do something, it can feel very big. Agencies, consultants and freelancers will jump start an idea and realize it’s too broad and covers too large of an audience.
There is a science to niching down. What does that mean? When you niche down you choose a category inside a topic inside an idea! Thrive Themes has a great article on how to niche down that we recommend checking out if you looking in the digital marketing space.
If you’re looking to be a digital marketing consultant, you’ll want to find an area that you can niche down into. For instance, perhaps you want to be a digital marketing consultant in the WordPress space for agencies who white label their services. That’s pretty specific! Now you have your target market ready, and your audience is waiting to hear content all about outsourced services for WordPress agencies.
Niching down will help you define who you’re talking to and how you can reach them! If you have a question about what kind of content you should write to your new niche, ask the Bramework blog builder! It will help you find out what others are asking, how often and how you can get in to the rankings.
Build brand awareness
Building brand awareness is a lot of work when you first start out, but it’s well worth it.
What is brand awareness and why is it important? Brand awareness is getting the word out about YOU! Either online or in person, it’s showing the world your products and services. In formal business terms, brand awareness is the level of familiarity that consumers have with a brand like a name, logo, and the colors that might be associated with it, as well as its product or service itself.
We recently wrote a blog post dedicated specifically to this! Here are the specific ways you can build brand awareness as a digital marketing consultant:
- Have a positive tone and voice
- Do your keyword research and
- Define your target market
- Include some public relations – like a press release!
- Be social on the networks that work best for you
- Build events to help others like webinars, workshops and podcasts
- Create shareable content – blog, blog blog!
- Create lasting partnerships (through your blog)
- and more! Read the full article for more ways to increase brand awareness
As a digital marketing consultant, building your brand will come from consistency! Keep writing, sharing and connecting with your mission to help others and it will increase brand awareness.
Define pricing and services
As you start to build brand awareness and define your niche, you will definitely want to determine the structure of your pricing.
Defining your pricing and services as a digital marketing consultant is going to be determined on what you’re marketing and to whom you’re marketing it to. Each consultant will have a different structure, program and offering based on their skillsets.
First, start off by learning what other digital marketing consultants are charging by doing a simple Google search.
According to Price it Here – Digital marketing services are typically billed in one or more of three ways: hourly rates, project-specific prices, and monthly retainers. Most businesses will pay between $90 to $240 for hourly services or $3,800 to $9,000/month per project. Digital marketing will account for 53% of total ad spend in 2020.
For 2021, you will need to factor in the new circumstances in the world, your market and your niche. Don’t under price yourself! Be sure to know your worth and showcase your value. It’s important for growth. If you’re not growing, you’ll want to ask yourself – am I charging enough?
As always with digital marketing, you need to find the right tools to be a successful consultant.
Find the right tools
This is our favorite topic when we think of digital marketing! Finding the right tools is our business.
As a digital marketing consultant in 2021, you will want to find all the tools that help you stay productive, build brand awareness and automate tasks that are low value. This can be time consuming as there are quite a lot of tools out there! We’ve narrowed it down to a digital marketing consultant role and the tools need for you:
Content marketing is going to be our top choice for the recommended tool to start with. By blogging, you can build brand awareness, increase lead generation, form lasting partnerships and gain subscribers. It’s a win-win-win-win.
It should come as no surprise to you that our recommended tool for content marketing is the Bramework blog builder! It does it all…
As a digital marketing consultant, it covers most of the blogging basics. Here is a list of what the Bramework blog builder can do for your content marketing strategy:
- Suggests blog post title and headings based on your target keyword.
- Helps you find recommended keywords
- Auto meta description
- Auto image Alt Text
- Word count recommendations
- Image finder
- Automatic formatting
- AI content creator
- Plagiarism checker
- Integrates with WordPress
- Topic research help
- Creates lead magnets
That leads us into an actionable step to take! It’s time to get blogging!
Are you looking to build your brand awareness?
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Blog, blog and blog again
We may be bias, but we know that blogging is one of the top priorities you should have as a digital marketing consultant.
Why is blogging so darn important? Well here’s what a solid content strategy can do for you as a digital marketing consultant:
- Increase website traffic
- Build brand awareness
- Improve SEO Ranking
- Attract more customers
- Build lasting partnerships
- Increase subscribers
- Make you MONEY!
At Bramework, we believe in the power of blogging, but we also believe it shouldn’t take you hours to put together a blog post! That’s why we exist, to help you blog faster and better. So as you set out to blog, remember we can help you generate more leads, gain more trust and build partnerships faster!
This is another one of our favorite parts about digital marketing! The partnerships you build with other brands, agencies and freelancers is priceless.
How do you set out building partnerships if you’re just starting out as a digital marketing consultant? We have a little formula for that! We dedicated an entire article on how to build partnerships with your blog that you definitely need to read for success.
Building partnerships specifically with your blog is an important factor to mention. This can be done my mentioning, lifting up or complimenting the expertise of another in your content. It shows respect and builds trust with like minded brands that hopefully will return the favor!
PRO TIP: As you blog, be sure to include at least 3-7 external links to respected brands and companies you trust. Keep track of those links and reach out to let them know they’ve been featured! We hope this helps you increase brand awareness by simultaneously lifting up others.
Tips on becoming a digital marketing consultant
As you set out on your quest to become a digital marketing consultant in 2021, we wanted to give you some tips to help you get started.
Showcase your expertise in your content! Always aim your blogging strategy to be educating others and helping them understand your brand better.
Know your value. There are a lot of digital marketing consultants out there who are under priced and not getting the money they deserve.
And last but not least, be consistent and don’t give up! Building organic relationships as a digital marketing consultant takes time. Be patient, if you build it, they will come.
Showcase your expertise in your content! Help your readers know you’re the go-to expert in digital marketing.
Bramework Wrap Up: Become a Digital Marketing Consultant
You got this! With the right tools, the right strategy and a killer blog – you can become the next big digital marketing consultant in 2021.
We hope this article helped you realize your worth and put some steps in place to get started. Are you a digital marketing consultant and want to try out the Bramework blog builder? Come on then!
Reach out to the team if you’d like to try out the blog builder and start writing your blogs faster. We are always here to answer any questions you may have.
Tell us ways you’ve learned to become a successful digital marketing consultant! We’d love to hear from you.