Building a blog is a lot like building a house. Blogging would not be possible without the tools needed to make it happen. And just like a house, those tools help us build an investment for our future.
We are lucky to live in an age where we have the resources at our fingertips to get a content marketing plan underway with just the touch of a button.
Whether you are just starting a blog or have been blogging for decades, understanding and using the right tools could save you time, money and energy.
At Bramework, we take blogging pretty seriously. That’s why we’ve crafted this article covering the 21 best tools for blogging. With these tools, you can prepare an amazing content strategy that will drive traffic, engage your audience and track your progress for growth.
21 Best Tools for Blogging (Resources and Recommendations)
- Web Hosting & Domain Tools
- Website Optimization Tools
- Content Editing Tools
- Content Idea Generation Tools
- Blog Post Title Tools
- Proofreading Tools
- Stock Imagery Resources
- Content Research & Monitoring Software
- Content Discovery Tools
- Analytics Tools
- Time Tracking & Productivity tools
- SEO & Keyword Research
- Social Media Automation Software
- Monetization & Ads Help
- Graphics Editing Tools
- Referral & Affiliate Marketing Tools
- Email Marketing Resources
- Video & Image Editing Tools
- Integration & Migration Tools
- Writer Resources & Outsourcing Help
- CRM Database Resources
1 – Web Hosting & Domain Tools
Choosing the right domain and host are the first steps in creating your dream blog. Where would the blog live without your website?
Choosing a host is equally as important as choosing your domain. There are many hosting options out there that offer various features and pricing. Here are a few of our recommended web hosting tools: Bluehost, WPEngine, GoDaddy.
2 – Website Optimization Tools
Once you have your website up and running, it’s ready for optimization.
One of the biggest and best tools for blogging is servicing your website regularly.
Whether you choose WordPress or Wix, there are several different ways you can keep your website speedy, safe and optimized for SEO.
WordPress offers both service, security and safety with most of their web hosting, however, you can add additional plugins for each as your website grows.
Here are a few of our favorite website optimization tools:
- File compression – GZIP compression allows for the reduction in the size of your HTML, stylesheets, and files.
- Page speed – GTmetrix manages how your website performs, tests page speed and optimizes for loading times.
- Page security – Jetpack has security, performance, and site management tools. There are also several others that are recommended for WordPress security on the WP Forms blog.
- Website maintenance – Wix has 24/7 support for customer care built into any paid plan. WordPress requires additional resources there. Recommended maintenance for small businesses is ParkerWeb. Professional and enterprise help can be found at Mackmedia.
- Performance – There are a series of plugins for WordPress that help with website performance. Check out Pingdom for tools, tests and more.
3 – Content Editing Tools
Editing can be incredibly time-consuming! We broke down how to write faster and tips for productivity for you and here are some tools used to do just that.
If you require desktop editors, Hemmingway App helps with sentence readability, formatting and reachability through paragraph highlights and quick editing techniques.The biggest resource you can use for content editing is having an extra pair of eyes on it. If you have the resources, pass it to a team member or an editor for another fresh look. It’s amazing what two brains can think about one piece… Click To Tweet
4 – Content Idea Generation Tools
Creating unique ideas for content can be a challenge!
Here at Bramework, we can help you find inspiration for blogging, simply by giving you the tools needed to get it done.
If you need some additional help exploring blog topic ideas, we suggest you try out HubSpot’s Blog Idea Generator. This is a free tool that you can use to generate new ideas, simply by typing in a noun to get started.
Portent is also a wonderful tool that is fun to use. Generate new ideas with the help of some friends. You can get new topics going while laughing at their fun brand personality. It’s a win-win!
5 – Blog Post Title Tools
Good news! Bramework’s got this one covered!
For the best tools for blogging, when it comes to titles – request early access to the Bramework blogging tool to see all of its features. It automatically creates titles, content, finds images, and even formats the post based on the topic you select.
For just blog post title help, also check out FatJoe’s title generator for this! Quickly and easily generate remarkable ideas for your next killer blog post.
If you’re searching for emotional marketing tests and tools, be sure to check out Advanced Marketing Institute for their Emotional Marketing Value Headline Analyzer. That one is interesting!
6 – Proofreading Tools
We’ve mentioned before how important it is to have quality content. Making sure you have correct spelling and grammar are crucial to content marketing success.
Grammarly is a great tool for quick spelling and grammar checks. They now have a cool new feature that helps with the voice and tone of the article too.
Additionally, ProWriterAid offers styling editing on top of spellcheck and grammar help. They offer free trials along with premium software integration options.
Proofread, proofread, proofread!
7 – Stock Imagery Resources
Did you know that Google Image Search allows for permission on royalty-free imagery as well? Be sure you’re always incorporating image credit in your blog posts, that’s important for sourcing your articles.
The best tools for blogging when it comes to images are the image compression software we will get into in this article. Keep reading!
8 – Content Research & Monitoring Software
While compiling your research, it’s important to do thorough research. There are many tools that can help you with this, most simply is Google search.
If you’re interested in professional services for content monitoring, reporting, and research, DMCA has reasonable pricing options.
9 – Image Compression Tools
If you’d like your website to run fast, one of the best tools for blogging is image compression. You want high-quality images for your content, without the loading issues involved.
If you’re a WordPress user, we recommend an awesome company by the WPMU Dev team called Smush, that compresses images and much more. Optimize your images, turn on lazy load, resize, compress and improve your Google Page Speed with this free WordPress image compression plugin.
For smart PNG and JPEG compression, there is a tool called TinyPNG that’s free and easy to use. It reduces the file size of your PNG files so that your website remains fast.
Speed is the key to keeping people on your website, make sure those images aren’t slowing it down!
10 – Analytics Tools
Data tracking is imperative to learn what’s working for you.
If you aren’t a numbers person but you still want to learn about your growth, never fear – software is here to save the day! There are hundreds of analytics tools to choose from. The best tools for blogging based on analytics are the following:
- Google Analytics – integrate your website for the most in depth website traffic analytics like audience visitor volume, time on page, referral source and more. This may require a little training as it can get very detailed!
- Moz – download and install the Moz chrome extension for detailed information about your website, competitors and backlink partners. The higher the Domain Authority, the more searchability it has. Plus, Moz has a super cool whiteboard videos to learn all about SEO.
- Ahrefs – free and paid plans to learn about organic traffic, paid advertising spend, backlink tracking and more.
- SEMrush – another awesome free and paid software all about organic traffic, paid advertising spend, backlink tracking and more.
11 – Time Tracking & Productivity tools
Have we mentioned how important it is to be productive and save time yet? Well, that should be on the top of your list when it comes to the best tools for blogging.
Depending on the type of work you do, you may need to track your hours, time spent on larger projects or just content strategy in general. There’s an app for that!Track your time, stay organized and be more productive. That's the way of the blogger. #blogging Click To Tweet
12 – SEO & Keyword Research
Keyword research is the first step you take when starting your content strategy. We literally could not do this without the power of the tools used to measure SEO.
Like we mentioned earlier in our analytics tools, you have companies like Moz, Ahrefs, and SEMrush to help you understand the power of the keywords, however, you will need to use some tools to enable your browser to find them first before you even try to analyze them.
One of the best tools when trying to come up with content topics, titles and ideas is the Keywords Everywhere Chrome extension. This is a freemium chrome extension that shows you monthly search volume, CPC & competition data. It shows you “related” keywords as well as “people also search for” keywords in widgets on the right-hand side of Google & Bing.
As you come up with topic ideas and titles, compare yours with searches per day, the variations of that keyword and the rank of other content in which you would like to beat.
13 – Social Media Automation Software
When you write beautiful content, it would be a shame not to share it with the world. Right?
Social media can be a full-time job if you are doing it correctly. It is tedious, time-consuming and completely necessary for content marketing growth.
The good news is that there are some amazing SaaS tools that will help you automate your social posts out to the world at any time.
We personally love Buffer, Hootsuite, Social Oomph and the one and only Zapier. They all will help you automate out posts for future, track the analytics behind each and help evergreen blogs stay green.
14 – Monetization & Ads Help
Don’t underestimate the power of paid advertising, especially when you are just starting out. Sometimes the truth is, you have to put money in to get money out.
Promotional advertising can be a beast if you are just getting into it. Be sure to know where your target audience visits most before you invest money into the platform for paid ads. Facebook Ads, Twitter Ads, and Google Ads are all very lucrative tools for helping to maximize reach for your content.
When creating a Google AdSense account, you can track your paid promotions. Be sure to optimize your website by creating partnerships with affiliates, referrals, and links that could help you make money along the way.
15 – Graphics Editing Tools
One of the best things about creating your own blog is that you can make it however you’d like – because it is all yours! We encourage you to be unique, creative and passionate about your brand and that should shine through in your content.
The best tools for blogging when it comes to creating graphics are the ones that help you create digitally. If you are looking for help with branded images, logo design or e-newsletter creation, check out Canva, GIMP, Infogram, Google Fonts, or Dribbble.
These are all easy to use, have freemium options and can seriously enhance the look of your website, content and more. Have fun creating!
16 – Referral & Affiliate Marketing Tools
Every penny counts when you are in business. Along with the monetization of your website, you should think about creating long lasting partnerships with affiliates and referral sources.
Referrals can come directly from content as you write blogs to educate your audience. Including valuable links can create lasting partnerships that can lead to converted sales. Be sure to do your research with free resources at Content Marketing Institute.
Affiliate marketing brings in money as well! Be sure to stock your site up with banner ads, affiliate links, and integrations to your CRM database or payment options because these relationships are lucrative. Authority Hacker reviews the best affiliate marketing tools for 2020, pick and choose the right ones for you.
17 – Email Marketing Resources
The goal of content marketing is to educate and grow your audience. The tools needed to do that include email marketing software so you can grow your database.
There is an art to email marketing as it gets harder and harder to get into inboxes. Be sure you have top-notch tools to help you understand a good email marketing strategy.
If you are looking at lead conversion and email sequence help, ConvertKit knows this business well. We personally use it here at Bramework!
18 – Video & Image Editing Tools
Video is one of the most powerful tools in your content marketing tool belt. As the importance of impressing people quickly gets more and more important, video is a great way to increase brand awareness.
Video marketing is not something that you want to start unless you have the tools to help you, because quality video matters. Depending on the type of video you choose, find a video platform to host it on. Some like YouTube, others want their videos to be hosted directly on their website to drive more traffic.
19 – Integration & Migration Tools
Data migration and integration can be a bit complicated, especially when you’re dealing with client’s personal information.
When you conduct large-scale data migration it can be tedious and risky and can include mergers, acquisitions, implementation of new software, cloud-based migrations and it all needs to be very legal.
Different software requires different migration tools. Here is a complete data integration and application integration solutions directory by Solutions Review that may help you make the right decision.
We like integration tools like Zapier to do small automation functions connecting all the different software to our website. Be sure to learn how it works and it can be the best tool for your website!
20 – Writer Resources & Outsourcing Help
As you grow, which you will, you may need some additional resources to help you. Businesses who do not have a dedicated content marketing employee often times will need outsourced help to get the job done.
It may be a challenge to find quality help without qualifying the candidate yourself. You can go two routes. You can hire a company to do all content marketing or you can hire individuals that are project-based.
There are a few companies that help you find freelance content writing successfully that we recommend – Contently, iWriter, and Scripted. If you are seeking content marketing agencies, check out this comprehensive list of top-rated companies from Clutch.
Surround yourself with good people and your business will go far!
21 – CRM Database Resources
Even though you are focused on blogging and the importance is on content marketing, however, don’t forget the end goal – convert those interested readers into engaged customers.
With everything you have learned thus far, you can see the importance of integration and marketing. Email marketing needs a place to host it’s email recipients! Having a CRM database is crucial to converting those leads.
We highly recommend HubSpot as an all in one CRM, email marketing and lead conversion tool. It offers freemium options along with enterprise solutions. Other CRM solutions include Salesforce, ActiveCampaign, and Zoho.
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Bramework Wrap Up: Best Tools for Blogging
There you have it! All the best tools for blogging.
For most people it takes hours to create one post when you have to do SEO and keyword research, outline, write content, design layout and find images – just to hope your blog ranks high on Google.
That’s why our software does it all for you!
Bramework software automatically creates titles, content, finds images, and even formats the post based on the topic you select.
Join the mailing list and get early access, it will be launching soon! Reach out to us if you are interested in testing out the features and kickstarting your content marketing strategy.