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Who’s ready to build links and partnerships with their blog? You are!

We’ve learned the importance of building a blog for the growth of your business. Today we are going to tackle how to build links inside your blog and also build lasting partnerships as well.

Following Google’s guidelines is imperative when it comes to building a blog. However, the way to Google’s good side is to build links the organic way, which means building connections with people that can benefit you.

We’re going to cover how to build links organically, how to build lasting partnerships and how to optimize both.

Blogger surfing the internet to find good link building partnerships.

Build Links and Partnerships with your Blog Organically

We all know how important building search engine optimization is for your website. These facts by 99firms, really hit home:

  • If done right, SEO can drive a 14.6% conversion rate.
  • 75% of users don’t even scroll past the first page of the SERPs.
  • Google holds 74.75% of the search engine market share.
  • Sites that make the first page on Google have an average of 1,890 meta words.

Amazing facts! It’s time to be a part of the conversation.

When you sit down to write a blog it can be daunting. That is exactly the reason we created Bramework! We know the effort that goes into every post and it can seem like little return.

There are a lot of factors to include to make a blog successful. It can take hours to compile a blog that has all the qualities to build your business. Among those are including quality external links and lifting up other experts in the industry.

You may not know what we mean when we say build links and partnerships with your blog. When you write a blog you are including external links that will be educational and beneficial to your business. These links will lead to quality partnerships, hopefully!

Here’s what we will cover:

  • Link building with your blog
  • Domain Authority (DA) importance
  • Link sharing and partner outreach
  • Defining partnerships to start building
  • Outreach emails to build partnerships

Let’s find out how we can build links and partnerships to benefit your business, all with your blog.

link building

Link Building with your Blog

To set the scene, you have created a website, you’ve built a blog, you created an article. Now what? Time to learn the power of link building with that blog!

What do we mean by link building?

Technically, your goal is to include external domain links to high ‘Domain Authority’ (DA) websites that have the potential to link back to or share your website. We will get into what DA means and the importance of this ranking in your blog.

First, we need to understand what it could mean to your brand if we build links the right way. The more you blog, the more links you include, the more people you can reach. There are tons of ways you can build links with your blogs (which means more people coming to your website) like guest posting and broken link building as well.

Let’s talk about Domain Authority and why it’s important to your blog.

Domain Authority (DA) Importance

Domain Authority is also known as website ranking on search engines. This one just has a fancy measurement system incorporated into it.

We learned from the SEO masters at Moz that Domain Authority or DA is a search engine ranking score that predicts how well a website will rank on search engine result pages aka (SERPS). A DA score ranges from 1 – 100, with higher scores corresponding to a greater ability to rank.

The higher the domain rank in search engines, keywords and sharability, the more valuable your website is to yourself and others. 

Let’s hear it from the Moz masters:

How to use domain authority correctly to build links and partnerships.

When you provide a link to a website with a higher DA you have the potential to earn a backlink to your website from a trusted and valuable resource. The key to that sentence is earning backlinks organically because all links are not created equal. You never want to upset the search engines with spammy links and follow requirements. These links are incorporated into your content, naturally and bring value to your audience organically.

When you write blogs, you will feature, cite or quote websites with a higher DA. You will cite them appropriately with their name or keywords as the anchor text. The anchor text are the words that are actually hyperlinked to the external reference. Here is an example:

The experts at Mero Network state that ‘almost no user goes to the third page of a Search Results’ and we agree!

You also do not need to quote actual content, you can cite companies, articles, keywords or references to your article that are aligned with your blog topic. Be sure to double-check the spelling, grammar and proper attribution to the author on each link!

Be respectful of who you are citing in every article, it is going to be your means to build lasting partnerships!

Link Sharing and Partner Outreach

Building links is equally as important as building partnerships in our eyes.

Finding the balance between externally linking to encourage partnerships and building organic SEO is crucial. Regardless, the goal is to get your content out there!

When you have a beautiful piece of content (that takes you less than 30 mins to write with Bramework) you want the world to see it. What a better way than to lift up the people you featured in the article and encourage them to share?

Sharing your links and partner outreach should be a part of the content writing process. Once an article is written, it’s time to share it with the right people. This can be done by email, social media or in person! Any way you can share an article that is relevant to the conversation, you should. Not only does it add value, it positions you as the expert.

Guys gathered around computer to build links for blog.

Defining Partnerships to Start Building

What is the core of every partnership? Each participant in the partnership is getting equal value out of it. But first, we have to define the term ‘partnership’.

There are a few different forms of the word partner (not like howdy, partner) that you should clarify before you start to build these relationships with your blog. Here are a few definitions of partnerships:

  • Referral partners – these types of partners can be anyone who can help refer new leads to you. They could offer different services as you but work in the same industry, or you could set up a referral swap.
  • Influencers – these types of partners are people with a higher DA that you REALLY want a share or link back from. Think Gary Vee.
  • Collaborative partners – these are brands that you want to collaborate further with, maybe on a webinar, podcast, or content guest post swap.
  • Agency partners (or new leads for some!) – these are the type of people that may want your service, aka new clients, agency partners or connection builders.

Partnerships can be one of the best and lucrative things you can do when you’re building a brand or a website. How do you create partnerships when you work remotely? You blog.

For instance, we really like what Nick Cunha and the team at CreativeVertical are doing in Kansas City. We would love to partner with them! We checked out what they were doing and really dig their blog. You should check it out too!

See? That was easy.

Building lasting partnerships means you provide value first and foremost, not offering a sales pitch.

blog to build partnerships

Outreach Emails to Build Partnerships

Blogging to build partnerships is a beautiful thing. But getting featured in a blog is an honor.

When you create valuable content, it not only provides a free resource to your visitors but also allows the opportunity to build relationships. Content for the win, again! 

Incorporating high domain links to respected “potential partners” can be the key to meeting new people. You write a magical article that is chock full of valuable information and you include 10-15 links to experts in the industry. 

So how do you do this? Let’s talk about permission based sharing…

Craft an amazing email draft. If you need some help here – consult the experts at LifeLearn. Then follow these steps for a better response rate:

  1. Personalize your email.
  2. Include a compliment on their expertise.
  3. Do not offer/pitch a sale.
  4. State that you featured them in your recent blog post and share the article link.
  5. Ask them if they’d like to share.
  6. Thank them.

This is styled as a permission-based, featurette. I don’t know about you, but someone featuring us in an article would be an honor and we would be happy to share. It is an effective technique to build partnerships with your blog.  

For example: say we were to reach out to Bryan Caplan because we love what he’s doing and wanted to give him a feature. We may say something like this –

“Hey, Bryan! Just wanted to let you know you were featured in our latest article! Check it out when you get a chance {insert title/article link}! We love what you’re doing over there and would be happy to feature you again. If you feel like sharing on social, tag us @Bramework. Thanks, Bryan! Keep up the awesome work.”

This email is not sales pitchy, it’s positive! Hopefully, it will help Bryan know that we respect his expertise. A win-win!

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Bramework Wrap Up: Build Links and Partnerships with your Blog

Building links and partnerships with your blog all seems a little time-consuming, doesn’t it? That’s because it is!

To recap, we learned how to build links and partnerships through your blog by including higher DA external links and personalizing an outreach to them about a feature. We hope this process works for you!

We can help take the workload off your hands with our easy to use software designed to create, format and even build search engine optimization into each piece of content. We have that part covered for you! Get early access to it and cut your blog writing time in half!

The Bramework team is here to help build links, build partnerships and build your blog. What ways do you build partnerships? Let us know, we’re always happy to hear from you.

Happy blogging!

Image credit: https://unsplash.com

(Original Article Date: February 11, 2020/Updated February 1, 2021)