Do you know what power words are? As a blogger, it’s important to learn about powerful words that convert leads.
Whether you want to invite your visitors to read a blog post, opt into an email list, or click the add-to-cart button, power words are arguably the quickest and easiest way to increase your conversion rates.
You can increase your lead conversions by 12.7%, just by adding a few power words to your content!
Are you ready to add some powerful words to your content marketing strategy?
Before we dive into the big list, let’s review what power words are.
What are Power Words?
Power words are words that content writers use to encourage a connection or emotional response.
Words like these are called “powerful” because they are persuasive in nature and people feel compelled to read or interact!
But power words aren’t just for content writers. They can be used by anyone, to motivate people to take a specific action on their website. If you’re a marketer trying to build brand awareness, power words will help.
Today, we’re going to help you build a powerful list of words to help your conversion strategy.
Here are the power word categories:
Power words that are “persuasive” in nature, are meant to get you to perform an action. The purpose of including a persuasive word in your content would be to get someone to click, buy or read.
For instance, if you have a call to action in the middle of your article, trying to get them to download an eBook, you may want to include these words:
In the marketing world, there are some pretty powerful terms to know. Here are a few from content strategist Tami Brehse:
When we want to influence people, it’s not about a power trip. As a blogger, we simply want our content to be educational and provide value.
That means we want our content to influence our audience, right?
Here are the top influential words you can use on your website and in your content:
Words that encourage are always useful!
When you include encouraging words in your content, you are helping guide your audience to a call to action. You may want them to subscribe to your blog, without saying “subscribe.
If you’re following blogging best practices, these words that encourage people to “act now”:
- Apply to be one of our beta testers
- Ask for an invitation
- Become a member
- Class full
- Come along
- Come on!
- Join the tribe
- Login required
- Members only
- Membership now closed
Here’s a great example from Brafton on using power words in a CTA:
Why would we want power words around “safety”? Because your audience wants to feel safe.
You can help your website visitors feel safe by having good website security and using powerful safety words.
When you’re writing your blogs or building your landing pages, be sure to use safe words like these:
- Cancel Anytime
- No Obligation
- No Questions Asked
- No Risk
- No Strings Attached
- Try Before You Buy
When you use power words, you’re creating an emotional connection between your reader and your content.
If you’re building an eCommerce website or an online shop, you’ll definitely want to include some power words to convert leads into loyal customers.
This can get tricky as you write content because you don’t want to come off as salesy or cheesy. You want your content to feel authentic and genuine, but also enough for them to trust to buy from you.
Here are a few words to use in your eCommerce store or online shop:
- Hot Special
- How to
Here’s a cool exit intent pop up from OptinMonster that helps claim a discount:
As a blogger or an agency, building trust is key to a successful lead conversion. So how do you build trust?
You write compelling content, you share often and use powerful context. Writing your blog or your website with trusting words is a great way to start a relationship with your visitor.
Use these power words to build up the trust with your visitors:
- According to
- Best selling
- Bona fide
- Cancel anytime
- Case study
- Don’t worry
- Fully refundable
- No obligation
- No questions asked
- No risk
- No strings attached
- Scientifically proven
- Studies show
- Track record
- Try before you buy
- Well respected
When it comes to content, sharing is caring, right?
That means that it’s your job as a blogger or an agency to get people to share your content. That may take a few powerful words about sharing.
Here’s a hint, include powerful CTAs in your content that will attract and delight your readers. Here are a few “sharing” words to use:
- Tell us
This last example is one of our favorites! Sometimes powerful means clever too.
Bramework Wrap Up: Power Words to Convert Customers
At Bramework, we want your blog to be as powerful as it can be!
We not only have this huge list of power words, but we also can help you blog faster and smarter. If you’re interested in tightening up your content strategy and making a powerful impact with your blog, try out the Bramework blog builder.
With powerful AI, we have helped hundreds of agencies or bloggers create content in minutes, not hours.
We hope this list of power words will help boost your conversions and get more leads. How do you use power words? Share your powerful words with us, we’d love to hear from you!