450+ Most POWERFUL Words To Influence Buyers and Readers in 2022

Do you know what power words are? As a blogger, it’s important to learn about powerful words that convert leads. 

Whether you want to invite your visitors to read a blog post, opt into an email list, or click the add-to-cart button, power words are arguably the quickest and easiest way to increase your conversion rates.

You can increase your lead conversions by 12.7%, just by adding a few power words to your content!

Are you ready to add some powerful words to your content marketing strategy

Before we dive into the big list of 490, let’s review what power words are. 

Powerful Words List

What are Power Words?

Power words are words that content writers use to encourage a connection or emotional response. 

Words like these are called “powerful” because they are persuasive in nature and people feel compelled to read or interact!

power of words

But power words aren’t just for content writers. They can be used by anyone, to motivate people to take a specific action on their website. If you’re a marketer trying to build brand awareness, power words will help.

Today, we’re going to help you build a powerful list of words to help your conversion strategy. 

Here are the power word categories: 

  • Persuasive
  • Influential 
  • Encouraging
  • Safety
  • Financial
  • Trust
  • Sharing
How can power words change your content? Find out! Start using these powerful words to convert leads into loyal customers. #powerwords Click To Tweet

Powerful Words that Persuade

Power words that are “persuasive” in nature, are meant to get you to perform an action. The purpose of including a persuasive word in your content would be to get someone to click, buy or read. 

Powerful words for your blog

For instance, if you have a call to action in the middle of your article, trying to get them to download an eBook, you may want to include these words: 

  1. You
  2. Free
  3. Because
  4. Instantly
  5. New

In the marketing world, there are some pretty powerful terms to know. Here are a few from content strategist Tami Brehse:

Strongest words in marketing graphic

Words that Influence

When we want to influence people, it’s not about a power trip. As a blogger, we simply want our content to be educational and provide value. 

Persuade power words with ladies talking in a meeting.

That means we want our content to influence our audience, right? 

Here are the top influential words you can use on your website and in your content: 

  1. Amazing
  2. Announcing
  3. Bargain
  4. Challenge
  5. Compare
  6. Easy
  7. Hurry
  8. Improvement
  9. Introducing
  10. Magic
  11. Miracle
  12. Now
  13. Offer
  14. Quick
  15. Remarkable
  16. Revolutionary
  17. Sensational
  18. Startling
  19. Suddenly
  20. Wanted

Powerful Words that Encourage

Words that encourage are always useful! 

When you include encouraging words in your content, you are helping guide your audience to a call to action. You may want them to subscribe to your blog, without saying “subscribe. 

Blogging paragraphs on the article

If you’re following blogging best practices, these words that encourage people to “act now”: 

  1. Apply to be one of our beta testers
  2. Ask for an invitation
  3. Become a member
  4. Class full
  5. Come along
  6. Come on!
  7. Join the tribe
  8. Login required
  9. Members only
  10. Membership now closed

Here’s a great example from Brafton on using power words in a CTA:

Power words in CTAs

Words that Show Safety

Why would we want power words around “safety”? Because your audience wants to feel safe. 

Customer Journey from sad face to happy face

You can help your website visitors feel safe by having good website security and using powerful safety words. 

When you’re writing your blogs or building your landing pages, be sure to use safe words like these: 

  1. Anonymous
  2. Authentic
  3. Backed
  4. Best-selling
  5. Cancel Anytime
  6. Certified
  7. Endorsed
  8. Guaranteed
  9. Ironclad
  10. No Questions Asked
  11. Lifetime
  12. Moneyback
  13. No Obligation
  14. Official
  15. No Risk
  16. Privacy
  17. Protected
  18. No Strings Attached
  19. Proven
  20. Recession-proof
  21. Refund
  22. Research
  23. Results
  24. Secure
  25. Tested
  26. Try Before You Buy
  27. Verify
  28. Unconditional

When you use power words, you’re creating an emotional connection between your reader and your content.

Words for eCommerce 

If you’re building an eCommerce website or an online shop, you’ll definitely want to include some power words to convert leads into loyal customers. 

eCommerce Powerful words with woman making purchase online

This can get tricky as you write content because you don’t want to come off as salesy or cheesy. You want your content to feel authentic and genuine, but also enough for them to trust to buy from you. 

Here are a few words to use in your eCommerce store or online shop: 

  1. Amazing
  2. Anniversary
  3. Basic
  4. Best
  5. Big
  6. Bonus
  7. Complete
  8. Create
  9. Discover
  10. Easy
  11. Exclusive
  12. Extra
  13. Extraordinary
  14. First
  15. Free
  16. Guarantee
  17. Health
  18. Help
  19. Hot
  20. Hot Special
  21. How to
  22. Immediately
  23. Improve
  24. Know
  25. Latest
  26. Learn
  27. Money
  28. More
  29. New
  30. Now
  31. Plus!
  32. Powerful
  33. Premiere
  34. Profit
  35. Protect
  36. Proven
  37. Results
  38. Safety
  39. Save
  40. Today
  41. Trust
  42. Ultimate
  43. Win
  44. Worst
  45. You

Here’s a cool exit intent pop up from OptinMonster that helps claim a discount:

OptinMonster CTA

Powerful Words that Build Trust

As a blogger or an agency, building trust is key to a successful lead conversion. So how do you build trust? 

Featured Image on How to Make Blog Post Readable

You write compelling content, you share often and use powerful context. Writing your blog or your website with trusting words is a great way to start a relationship with your visitor. 

Use these power words to build up the trust with your visitors:

  1. According to
  2. Accredited
  3. Approved
  4. Authority
  5. Backed
  6. Because
  7. Best
  8. Best selling
  9. Bona fide
  10. Cancel anytime
  11. Case study
  12. Certified
  13. Dependable
  14. Don’t worry
  15. Endorsed
  16. Ensured
  17. Expert
  18. Fully refundable
  19. Genuine
  20. Guaranteed
  21. Improved
  22. Lifetime
  23. No obligation
  24. Official
  25. Privacy
  26. No questions asked
  27. Professional
  28. Protected
  29. No risk
  30. Proven
  31. Recession-proof
  32. No strings attached
  33. Recognized
  34. Reliable
  35. Research
  36. Results
  37. Safety
  38. Scientifically proven
  39. Secure
  40. Studies show
  41. Tested
  42. Track record
  43. Try before you buy
  44. Unconditional
  45. Understand
  46. Verify
  47. Well respected
  48. Worldwide

Words that Gives the Spirit of Sharing

When it comes to content, sharing is caring, right? 

That means that it’s your job as a blogger or an agency to get people to share your content. That may take a few powerful words about sharing. 

benefits of blogging

Here’s a hint, include powerful CTAs in your content that will attract and delight your readers. Here are a few “sharing” words to use: 

  1. Secret
  2. Tell us
  3. Inspires
  4. Take
  5. Help
  6. Promote
  7. Increase
  8. Create
  9. Discover

Sometimes powerful means clever too.

Powerful CTA

Powerful and Positive Words Listed from the Alphabet

When you’re looking for the perfect power word, sometimes you just need one that starts with a specific letter. 

26 Powerful Words List from Alphabet
Be sure to share this image on your favorite Social Media Platform!

We have listed our top five powerful and positive words from each letter of the alphabet below:

Top Powerful Words that Start with A:

  1. Absolutely
  2. Activate
  3. Amazed
  4. Alert
  5. Alluring

Top Powerful Words that Start with B:

  1. Beautiful
  2. Beefy
  3. Best-known
  4. Bewitching
  5. Blazing

Top Powerful Words that Start with C:

  1. Change
  2. Cheap
  3. Cagey
  4. Capable
  5. Captivating
Powerful Words that start with C like Capable

Top Powerful Words that Start with D:

  1. Daring
  2. Definitive
  3. Die-hard
  4. Designer
  5. Delicious

Top Powerful Words that Start with E:

  1. Easy-going
  2. Ecstasy
  3. Enchanted
  4. Excellence
  5. Epic

Top Powerful Words that Start with F:

  1. Fantastic
  2. Fabulous
  3. Fast-lane
  4. Fresh
  5. Full-bodied
Powerful Words that start with F like Fantastic

Top Powerful Words that Start with G:

  1. Glorious 
  2. Game-changer
  3. Getaway
  4. Glistening 
  5. Gigantic

Top Powerful Words that Start with H:

  1. Handy
  2. Harmony 
  3. Heartwarming 
  4. Heavenly
  5. Holistic

Top Powerful Words that Start with I:

  1. Ideal
  2. Iconic
  3. Illuminating
  4. Immediate
  5. Incredible
Powerful Words that start with I like Incredible

Top Powerful Words that Start with J:

  1. Jam-packed
  2. Jackpot
  3. Join
  4. Jaw-dropping
  5. Juicy

Top Powerful Words that Start with K:

  1. Keynote
  2. Knockout
  3. Knee-deep
  4. Kingly
  5. Kickstart

Top Powerful Words that Start with L:

  1. Loud
  2. Lavish
  3. Lean
  4. Liberal
  5. Lovely
Powerful Words that start with L like Lovely

Top Powerful Words that Start with M:

  1. Majestic
  2. Magnificent 
  3. Magnetic 
  4. Magical
  5. Mind-blowing 

Top Powerful Words that Start with N:

  1. Nimble
  2. Now
  3. New
  4. Next
  5. Noteworthy 

Top Powerful Words that Start with O:

  1. Original
  2. Ordinary 
  3. Outweigh 
  4. Official
  5. Outdated
Powerful Words that start with O like Official

Top Powerful Words that Start with P:

  1. Passionate
  2. Plenty
  3. Poetic
  4. Premier
  5. Pro

Top Powerful Words that Start with Q:

  1. Quick
  2. Quiet
  3. Quality 
  4. Quaint
  5. Qualify 

Top Powerful Words that Start with R:

  1. Radiance
  2. Ripe
  3. Reap
  4. Record-breaking
  5. Rewarding
Powerful Words that Start with R like Rewarding

Top Powerful Words that Start with S:

  1. Skilled
  2. Sacrifice 
  3. Satisfy
  4. Savory
  5. Splendid

Top Powerful Words that Start with T:

  1. Tasty
  2. Trusted
  3. Thrilling
  4. Trustworthy 
  5. Tranquil 

Top Powerful Words that Start with U:

  1. Unveiling 
  2. Unbelievable 
  3. Universal 
  4. Useful 
  5. Ultimate 
Powerful Words that Start with U like Unbelievable

Top Powerful Words that Start with V:

  1. Victorious 
  2. Verify 
  3. Virtuous 
  4. Variety 
  5. Value 

Top Powerful Words that Start with W:

  1. Wonderful 
  2. Wanted 
  3. Weird 
  4. Winner 
  5. Wowed

Top Powerful Words that Start with X:

  1. Xanthic
  2. X-Factor
  3. XO
  4. Xenophilia 
  5. Xany

Top Powerful Words that Start with Y:

  1. Yearning
  2. Young-looking
  3. Youthful
  4. Yummy
  5. Yay
Powerful Words that start with Y like Yummy

Top Powerful Words that Start with Z:

  1. Zeal
  2. Zesty
  3. Zealous
  4. Zen
  5. Zoom

Powerful Words with Deep Meaning to Add to Your Blog

If you’re looking for some words that can truly express the context of your writing, then we suggest adding words that have a much deeper meaning to your article.

Powerful Words with Deep Meaning

Keep in mind that you still want to write for the specific audience you’re trying to captivate.

So, if the tone of your blog is usually down to Earth and relatable, some of these words may not work.

However, play around with them to see if they can work for you and your readers.

  1. Audacity: a willingness to be courageous and take bold risks that may come across as overly confident or rude by others. 
  2. Serendipity: you can call it luck or the ability to attract desirable incidents in your life that seem to happen by accident.
  3. Zenith: using this word invokes a feeling of reaching the highest point of power or success. The official definition states a reach in the heavens by a celestial body.
  4. Wanderlust: this is a continuous need to travel or explore the world around you. Something we love doing at Bramework.
  5. Ethereal: can refer to something that’s heavenly, light, airy, and anything or anyone that’s just a joy to be around.

Beautiful Powerful Words

These are some of our favorite words that are both creative and unique that can be perfectly added to your blog post. 

Beautiful Powerful Words

Especially if it’s a piece of work that you want to describe in words that convey a exceptional experience.

  1. Luxurious 
  2. Aurora 
  3. Euphoria 
  4. Felicity
  5. Elixir

Top Quotes Based on the Influence of Powerful Words

As you can see, the words on their own are one dimensional and can be hard to relay the story you’re trying to tell. 

Powerful Words List with Words Have Power on Posted Notes

When you place incredibly powerful words together, you get a wonderful work of art!

“Words: So innocent and powerless as they are, as standing in a dictionary, how potent for good and evil they become in the hands of one who knows how to combine them.” Nathaniel Hawthorne

Powerful Words Quotes

“Throughout human history, our greatest leaders and thinkers have used the power of words to transform our emotions, to enlist us in their causes, and to shape the course of destiny. Words can not only create emotions, they create actions. And from our actions flow the results of our lives.” Tony Robbins

“Whether you know it or not, your desire to write comes from the urge to not just be “creative,” it’s a need (one every human being on earth has) to help others. A well-told story is a gift to the reader (listener/viewer) because it teaches them how to confront their own discomforts.” Shawn Coyne

Powerful Words for Success

Powerful Words for Success

Now let’s go over our favorite words that embody what success is to us and words that you can also use in your own writings too:

  1. Determined 
  2. Tenacious 
  3. Courageous 
  4. Clarity 
  5. Momentum 

Powerful Words for Women

Powerful Words for Women

Women have such a remarkable place in history and in this world today. These are our top 5 power words that reflect the beautiful complexity of a woman.

  1. Graceful
  2. Remarkable
  3. Resilient 
  4. Adventurous
  5. Compassionate

Powerful Words for Men

Powerful Words for Men

Men are the visionaries, dreamers and builders of the world and we love using both positive and powerful words to describe those gifts such as:

  1. Brilliant
  2. Extraordinary 
  3. Opulent
  4. Unafraid
  5. Trailblazing 

Powerful Words in the Bible

The Bible is a source of great wisdom and history told through the people who experienced such times.

Powerful Words In the Bible

Below are our favorite words that are influential text from the Bible.

  1. Mighty
  2. Honor
  3. Wondrous
  4. Truth
  5. Salvation 

Bramework Wrap Up: Power Words to Convert Customers 

At Bramework, we want your blog to be as compelling as it can be! 

We not only have this huge list of power words, but we also can help you blog faster and smarter.

bramework ai blog writer

If you’re interested in tightening up your content strategy and making a powerful impact with your blog, try out the Bramework AI blog post builder

With our dynamic AI writing assistant, we have helped thousands of agencies or bloggers create content in minutes, not hours. 

We hope this list of influential and positive words will help boost your conversions and get more leads. How do you use power words? Share your powerful words with us, we’d love to hear from you in the comments section below! 

Happy blogging! 

Image credit: unsplash.com, bramework.com, canva.com

UP NEXT: How to Format a Blog Post: 13 EASY Ways to Make Your Content Readable

(Original Article Date: March 23, 2021/Updated on March 23, 2022 by Nikida Metellus)

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