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Do you know what power words are? As a blogger, it’s important to learn about powerful words that convert leads. 

Whether you want to invite your visitors to read a blog post, opt into an email list, or click the add-to-cart button, power words are arguably the quickest and easiest way to increase your conversion rates.

You can increase your lead conversions by 12.7%, just by adding a few power words to your content!

Are you ready to add some powerful words to your content marketing strategy

Before we dive into the big list, let’s review what power words are. 

What are Power Words?

Power words are words that content writers use to encourage a connection or emotional response. 

Words like these are called “powerful” because they are persuasive in nature and people feel compelled to read or interact!

But power words aren’t just for content writers. They can be used by anyone, to motivate people to take a specific action on their website. If you’re a marketer trying to build brand awareness, power words will help.

Today, we’re going to help you build a powerful list of words to help your conversion strategy. 

Here are the power word categories: 

  • Persuasive
  • Influential 
  • Encouraging
  • Safety
  • Financial
  • Trust
  • Sharing
How can power words change your content? Find out! Start using these powerful words to convert leads into loyal customers. #powerwords Click To Tweet
Powerful words for your blog


Power words that are “persuasive” in nature, are meant to get you to perform an action. The purpose of including a persuasive word in your content would be to get someone to click, buy or read. 

For instance, if you have a call to action in the middle of your article, trying to get them to download an eBook, you may want to include these words: 

  1. You
  2. Free
  3. Because
  4. Instantly
  5. New

In the marketing world, there are some pretty powerful terms to know. Here are a few from content strategist Tami Brehse:

Strongest words in marketing graphic


When we want to influence people, it’s not about a power trip. As a blogger, we simply want our content to be educational and provide value. 

That means we want our content to influence our audience, right? 

Here are the top influential words you can use on your website and in your content: 

  1. Amazing
  2. Announcing
  3. Bargain
  4. Challenge
  5. Compare
  6. Easy
  7. Hurry
  8. Improvement
  9. Introducing
  10. Magic
  11. Miracle
  12. Now
  13. Offer
  14. Quick
  15. Remarkable
  16. Revolutionary
  17. Sensational
  18. Startling
  19. Suddenly
  20. Wanted
Persuade power word


Words that encourage are always useful! 

When you include encouraging words in your content, you are helping guide your audience to a call to action. You may want them to subscribe to your blog, without saying “subscribe. 

If you’re following blogging best practices, these words that encourage people to “act now”: 

  1. Apply to be one of our beta testers
  2. Ask for an invitation
  3. Become a member
  4. Class full
  5. Come along
  6. Come on!
  7. Join the tribe
  8. Login required
  9. Members only
  10. Membership now closed

Here’s a great example from Brafton on using power words in a CTA:

Power words in CTAs


Why would we want power words around “safety”? Because your audience wants to feel safe. 

You can help your website visitors feel safe by having good website security and using powerful safety words. 

When you’re writing your blogs or building your landing pages, be sure to use safe words like these: 

  1. Anonymous
  2. Authentic
  3. Backed
  4. Best-selling
  5. Cancel Anytime
  6. Certified
  7. Endorsed
  8. Guaranteed
  9. Ironclad
  10. Lifetime
  11. Moneyback
  12. No Obligation
  13. No Questions Asked
  14. No Risk
  15. No Strings Attached
  16. Official
  17. Privacy
  18. Protected
  19. Proven
  20. Recession-proof
  21. Refund
  22. Research
  23. Results
  24. Secure
  25. Tested
  26. Try Before You Buy
  27. Verify
  28. Unconditional

When you use power words, you’re creating an emotional connection between your reader and your content.


If you’re building an eCommerce website or an online shop, you’ll definitely want to include some power words to convert leads into loyal customers. 

This can get tricky as you write content because you don’t want to come off as salesy or cheesy. You want your content to feel authentic and genuine, but also enough for them to trust to buy from you. 

Here are a few words to use in your eCommerce store or online shop: 

  1. Amazing
  2. Anniversary
  3. Basic
  4. Best
  5. Big
  6. Bonus
  7. Complete
  8. Create
  9. Discover
  10. Easy
  11. Exclusive
  12. Extra
  13. Extraordinary
  14. First
  15. Free
  16. Guarantee
  17. Health
  18. Help
  19. Hot
  20. Hot Special
  21. How to
  22. Immediately
  23. Improve
  24. Know
  25. Latest
  26. Learn
  27. Money
  28. More
  29. New
  30. Now
  31. Plus!
  32. Powerful
  33. Premiere
  34. Profit
  35. Protect
  36. Proven
  37. Results
  38. Safety
  39. Save
  40. Today
  41. Trust
  42. Ultimate
  43. Win
  44. Worst
  45. You

Here’s a cool exit intent pop up from OptinMonster that helps claim a discount:

OptinMonster CTA

Build Trust

As a blogger or an agency, building trust is key to a successful lead conversion. So how do you build trust? 

You write compelling content, you share often and use powerful context. Writing your blog or your website with trusting words is a great way to start a relationship with your visitor. 

Use these power words to build up the trust with your visitors:

  1. According to
  2. Accredited
  3. Approved
  4. Authority
  5. Backed
  6. Because
  7. Best
  8. Best selling
  9. Bona fide
  10. Cancel anytime
  11. Case study
  12. Certified
  13. Dependable
  14. Don’t worry
  15. Endorsed
  16. Ensured
  17. Expert
  18. Fully refundable
  19. Genuine
  20. Guaranteed
  21. Improved
  22. Lifetime
  23. No obligation
  24. No questions asked
  25. No risk
  26. No strings attached
  27. Official
  28. Privacy
  29. Professional
  30. Protected
  31. Proven
  32. Recession-proof
  33. Recognized
  34. Reliable
  35. Research
  36. Results
  37. Safety
  38. Scientifically proven
  39. Secure
  40. Studies show
  41. Tested
  42. Track record
  43. Try before you buy
  44. Unconditional
  45. Understand
  46. Verify
  47. Well respected
  48. Worldwide


When it comes to content, sharing is caring, right? 

That means that it’s your job as a blogger or an agency to get people to share your content. That may take a few powerful words about sharing. 

Here’s a hint, include powerful CTAs in your content that will attract and delight your readers. Here are a few “sharing” words to use: 

  1. Secret
  2. Tell us
  3. Inspires
  4. Take
  5. Help
  6. Promote
  7. Increase
  8. Create
  9. Discover

This last example is one of our favorites! Sometimes powerful means clever too.

Powerful CTA

Bramework Wrap Up: Power Words to Convert Customers 

At Bramework, we want your blog to be as powerful as it can be! 

We not only have this huge list of power words, but we also can help you blog faster and smarter. If you’re interested in tightening up your content strategy and making a powerful impact with your blog, try out the Bramework blog builder

With powerful AI, we have helped hundreds of agencies or bloggers create content in minutes, not hours. 

We hope this list of power words will help boost your conversions and get more leads. How do you use power words? Share your powerful words with us, we’d love to hear from you! 

Happy blogging! 

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