Keyword research and analysis are core components of content marketing success. If done right, SEO can drive a higher conversion rate to your website. Who doesn’t want a higher conversion rate?
We dive into the wonderful world of keyword research, analysis and implementation. In this ultimate guide to help you build better content, we will help you with the tools, techniques and tips to get your keywords seen.
Here are some quick SEO stats that will get your keyword research motivation going from HubSpot:
- Websites with an active blog generate 67% more leads.
- Building organic SEO is 5.66 times more efficient than paid advertisements.
- Clickthrough rates are higher for long-tail keywords over generic keywords by between 3 to 5%.
- Increase the number of monthly organic search views of old optimized blog posts by an average of 106%.
- 55% of marketers say blog content creation is their top inbound marketing priority.
What do all of these statistics have in common? Content! Blogging is the cornerstone for raising brand awareness and driving organic website traffic. Your keywords are the core of your blog content! They are pretty important.
We are going to review the ultimate toolkit for keyword research and analysis. You will find some helpful tips, tricks and tools to use along the way too.
Here’s what we’ll cover:
- Ranking: Definition, Importance and Tools
- Research: Definition, Importance and Tools
- Analysis: Definition, Importance and Tools
- Implementation: Definition, Importance and Tools
Keyword Ranking: Definition, Importance and Tools
Your keywords are your biggest ally. Keyword ranking is important to understand first as we dive into the process of keyword research and analysis. Here we will discuss the definition of keyword ranking, why it’s important to your website and the tools needed for success.
Keyword Ranking Definition
Keyword rankings refer to a domain’s position in the search engine results page. The goal of good rankings is to drive website traffic organically. The SEO keyword ranking metric measures your search engine rankings for targeted keywords and analyzes changes in that rank over a period of time. This helps marketers determine the effectiveness of which your website is getting ranked on Google and attracting organic website traffic.
Keyword Ranking Importance
It’s simple. The higher up your page ranks in the search results, the more views your website will get. This raises the chances of visitors and a higher lead conversion.
It all starts with your blog. If done right, SEO can drive a 14.6% conversion rate. Websites with an active blog generate 67% more leads. That’s exactly why we created Bramework! Blogging is the first thing on the list to increase keyword rankings and drive traffic to your website.
Keyword Ranking Tools
Bulk keyword Rank Checker uses Google to see how well your website is performing in search. Submit up to 10 keywords, add your domain and select your version of Google to get accurate real-time results. This tool retrieves the rankings for your domain and your competitors for any given keyword. After receiving the results you can export your ranking data to Excel for tracking purposes.
A great keyword rank checker is called RankTank. It’s is a free Google keyword rank checker that allows you to paste in a list of keywords, enter your domain, and compile all of the keyword rankings associated. This tool will allow you to build out the competitive rank for your keyword and transfer into a Google Sheet.
Bramework is a tool that will do keyword research for you based on your topic. This helps you increase your SEO ranking for Google keywords.
Most importantly, the AI Content creator recommends keywords to your blog. It provides a competitive analysis to help you outrank competing posts.
For a complete list of tools to help with keyword ranking, check out Dynomapper’s article on 30 Awesome Keyword Tools for SEO.
Keyword Research: Definition, Importance and Tools
Research begins with your primary keywords. Find out the best searchable terms your organization would be ranked for by your target. Using the keyword researching tools listed, find your primary keyword and several secondary keywords to rank for.
Keyword Research Definition
What is keyword research? Keyword research is a practice used to find alternative search terms. Good keyword research is done for additional “key words”, which they use to achieve better rankings in search engines like Google.
Keyword Research Importance
Much like ranking, keyword research is incredibly important to building an online presence. By researching your keywords, you are setting the foundation for all types of queries on your product or service. Thinking and searching like your target audience is the key to truly growing.
Keyword Research Tools
It’ time to talk about tools! Use these “tools” or techniques for keyword research:
- Create an initial list of primary and secondary keywords using searches for specific products or services you offer
- Maximize short tail and long-tail keywords
- Research query style keywords
- Fine-tune your list using a good keyword research tool like Bramework
- Refine that shortlist using keyword suggestions online
Having the right tools for the job makes keyword research and analysis a lot more efficient.
Keyword Analysis: Definition, Importance and Tools
A keyword analysis is conducted after the research. You now have chosen a list of primary and secondary keywords to analyze. This includes keyword volume in SERPs, keyword difficulty in the ranking, competitor’s keyword analyzation and suggested keywords for search.
Keyword Analysis Definition
A keyword analysis is an evaluation of your keywords for search engine optimization (SEO) and, if you choose, search engine advertising (SEA). This analysis provides insight into the volume, competition and expected results of keywords for both.
Keyword Analysis Importance
The importance of your keywords will be determined by how likely they are to show up in search engines. A keyword analysis allows you to determine the volume of a search keyword or phrase, gain insight into the competition, find relevant synonyms and see the current performance of keywords or phrases
Keyword Analysis Tools
Internet Marketing Ninjas put together a nifty keyword density analysis tool that comes in handy for content. This free tool enables you to run a keyword analysis of an existing page on your website. Alternatively, you can even use it to run a keyword density analysis of a very successful competitor.
Bramework is a tool that provides keyword analysis for your content. The unique AI Content creator will assist you in recommending additional keywords to increase traffic to your website and provide competitive analysis to help you outrank competing posts and keywords.
Use various keyword research tools to keep your content strong.
Also, a simple keyword tool is Live Keyword Analysis. Simply plug in your first three keywords and see what ratio volume they are on the web. No sign up required, just a simple test that allows you to measure for yourself.
Keyword Implementation: Definition, Importance and Tools
What is keyword implementation? It’s just as important to implement your keywords correctly as it is to do your research and analysis. If you do the research and leave them out of your content, website or promotions, it is a wasted lead conversion strategy.
We will review the importance of keyword implementation along with some tips and tools to make you successful at it.
Keyword Implementation Definition
After you have done thorough research and your analysis is complete, it’s time to get those keywords in front of your audience. It’s important to implement your primary and secondary keywords to your website. This includes your website, your content, your social promotions and most definitely your branding.
Keyword Implementation Importance
Why is it important to use your keywords? For the simple fact that without them, it would be impossible for your target audience to find you.
The keywords that have been analyzed and researched are now your key marketing tool to start to get noticed. Each time you post a blog, the search engines will be indexing these pages and including them in search engines. It’s important to include what you want to be searched for!
PRO TIP: Don’t be too straightforward with your primary keyword, that may be flagged as spam. Using your keywords naturally throughout your content is key to the growth of your brand.
Implementing your keywords throughout your content should be on the top of your strategy list.
Keyword Implementation Tools
For WordPress users, page builders like Elementor and Beaver Builder will help build out your content and landing pages with ease. They offer free drag and drop page builders that you can customize to stay on brand. These page builders will help you easily include your keywords with widgets, global settings and templates.
Bramework is a key tool throughout the entire content process. The keyword implementation is completed as a step by step process using the software tool. It will guide you through each step of the blog writing process, from keyword analysis to implementation. It’s a one-stop-shop for all things content marketing!
For social keyword implementation, be sure to check out Buffer. They are a social media automation tool that helps you stay on track of your posts. Buffer is a tool that helps automate your content in order for you to be more productive.
Include your keywords in your social media posts and voila – it has been shared with your audience.
Additionally, there are several other keyword research and analysis tools that we recommend! Please reach out to the team or get on the Bramework subscriber list to find out more.
Bramework Wrap Up: Keyword Research and Analysis Guide
We hope this article has been helpful as you learn the importance of keyword research, analysis and implementation. Don’t worry, you are not alone! There are thousands of companies that are learning this as we speak.
If you feel like you need help in this area or would like to take content strategy off of your plate, please reach out to us at Bramework. We make blogging our business. We are dedicated to saving you time, energy and money!
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The Bramework team is here to help you with keyword research, analysis and getting that blog ready for the world.
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(Original Article Date: March 11, 2020/Updated January 1, 2021)