Using AI keyword research and analysis are core components of content marketing and blogging success. If done right, SEO (search engine optimization) can drive a higher conversion rate to your website.
Who doesn’t want a higher conversion rate?
Today I will dive into the wonderful world of SEO keyword research, analysis and implementation.
With this ultimate guide and keyword research checklist, I will help you with the tools, techniques and tips to get your keywords seen across the web and to help you create better content!
Why Keyword Research is Important
Before I get started, here are some quick SEO stats that will get your AI keyword research motivation going from HubSpot:
- Websites with an active blog generate 67% more leads.
- Building organic SEO is 5.66 times more efficient than paid advertisements.
- Clickthrough rates are higher for long-tail keywords over generic keywords by between 3 to 5%.
- Increase the number of monthly organic search views of old optimized blog posts by an average of 106%.
- 55% of marketers say blog content creation is their top inbound marketing priority.
What do all of these statistics for blogging have in common?
Blogging is the cornerstone for raising brand awareness and driving organic website traffic. Your keywords are the core of your blog content!
They are pretty important.
I am going to review the ultimate toolkit for SEO keyword research and analysis. You will find some helpful tips, tricks and tools to use along the way too.
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Here’s what we’ll cover as you go through your AI Keyword Research Checklist and Guide:
- Ranking: Definition, Importance and Tools
- Research: Definition, Importance and Tools
- Analysis: Definition, Importance and Tools
- Implementation: Definition, Importance and Tools
Using AI Keyword Research for Increased Rankings
Your keywords are your biggest ally. Keyword ranking is important to understand first as we dive into the process of keyword research and analysis.
Here I will discuss the definition of keyword ranking, why it’s important to your website and the keyword research services needed for success.
What is Keyword Ranking?
Keyword rankings refer to a domain’s position in the search engine results page. The goal of good rankings is to drive website traffic organically.
The SEO keyword ranking metric measures your search engine rankings for targeted keywords and analyzes changes in that rank over a period of time.
This helps marketers determine the effectiveness of which your website is getting ranked on Google and attracting organic website traffic.
Why is Keyword Ranking Important?
It’s simple. The higher up your page ranks in the search results, the more views your website will get. This raises the chances of visitors and a higher lead conversion.
It all starts with your blog. If done right, SEO can drive a 14.6% conversion rate. Websites with an active blog generate 67% more leads.
That’s exactly why we created Bramework’s AI keyword technology! Blogging is the first thing on the list to increase keyword rankings and drive traffic to your website.
How to Choose the Best AI Keyword Ranking Tools
The best AI Keyword research ranking tools will use Google to see how well your website is performing in search.
You should be able to submit a certain number of keywords, add your domain and select your version of Google to get accurate real-time results.
These keyword planner tools should also allow you to retrieve the rankings for your domain and your competitors for any given keyword.
After receiving the results you must be able to export your ranking data to Excel for tracking purposes.
Bramework is a tool that will do keyword research for you based on your topic. This will help you increase your SEO ranking for the top keywords search for on places like Google.
Most importantly, the AI content creator recommends the best topics to your blog helping you get a great keyword research template started.
For a complete list of tools to help with keyword ranking, check out our article on 11 Awesome SEO Keyword Research Services.
How to Use AI for Keyword Research
Research begins with your primary keywords. Find out the best searchable terms your organization would be ranked for by your target.
Using the AI keyword researching tools listed, find your primary keyword and several secondary keywords to rank for.
What is Keyword Research?
Keyword research is a practice used to find alternative search terms. Good keyword research is done for additional “key words”, which they use to achieve better rankings in search engines like Google.
Why is Keyword Research Important?
Much like ranking, research is incredibly important to building an online presence.
When conducting keyword research online, you are setting the foundation for all types of queries on your product or service. Thinking and searching like your target audience is the key to truly growing.
How to Use SEO Keyword Research Planner Tools
It’s time to talk about tools! Use these “tools” or techniques for keyword research:
- Create an initial list of primary and secondary keywords using searches for specific products or services you offer
- Maximize short tail and long-tail keywords
- Research query style keywords
- Fine-tune your list using a good keyword research tool like Bramework
- Refine that shortlist using keyword suggestions online
Having the right tools for the job makes SEO keyword research and analysis a lot more efficient.
How to Use AI for Keyword Analysis: Definition, Importance and Tools
A keyword analysis is conducted after the research. You now have chosen a list of primary and secondary keywords to analyze.
This includes keyword volume in SERPs, keyword difficulty in the ranking, competitor’s keyword analyzation and suggested keywords for search.
What is Keyword Analysis?
A keyword analysis is an evaluation of your keywords for search engine optimization (SEO) and, if you choose, search engine advertising (SEA). This analysis provides insight into the volume, competition and expected results of keywords for both.
Why is Keyword Analysis Important?
The importance of your keywords will be determined by how likely they are to show up in search engines.
A keyword analysis allows you to determine the volume of a search keyword or phrase, gain insight into the competition, find relevant synonyms and see the current performance of keywords or phrases
How to Choose the Best AI Keyword Analysis Tool
The best tools should allow you to run a keyword analysis of an existing page on your website. Alternatively, you can even use it to run a keyword density analysis of a very successful competitor.
Bramework is a tool that provides keyword analysis for your content. The unique AI Writing Assistant service will assist you in recommending additional keywords to increase traffic to your website and provide competitive analysis to help you outrank competing posts and keywords.
Use various AI keyword research services and tools to keep your content strong.
How to Implement Your Keyword Research Using AI
It’s just as important to implement your keywords correctly as it is to do your research and analysis. If you do the research and leave them out of your content, website or promotions, it is a wasted lead conversion strategy.
I will review the importance of keyword implementation along with some tips and tools to make you successful at it.
What is Keyword Implementation?
Keyword implementation is started after you have done thorough research and your analysis is complete. This is the time to get those keywords in front of your audience.
It’s important to implement your primary and secondary keywords to your website. This includes your website, your content, your social promotions and most definitely your branding.
You can do this using Bramework to help you write your blog post faster!
Why is Keyword Implementation Important?
For the simple fact that without them, it would be impossible for your target audience to find you.
The keywords that have been analyzed and researched are now your key marketing tool to start to get noticed.
Each time you post a blog, the search engines will be indexing these pages and including them in search engines. It’s important to include what you want to be searched for!
PRO TIP: Don’t be too straightforward with your primary keyword, that may be flagged as spam. Using your keywords naturally throughout your content is key to the growth of your brand.
Implementing your keywords throughout your content should be on the top of your strategy list.
Best Tools to Implement Your Keyword Research
For WordPress users, page builders like Elementor will help build out your content and landing pages with ease.
It offers free drag and drop page builders that you can customize to stay on brand. Page builders will help you easily include your keywords with widgets, global settings and templates.
Bramework is a key tool throughout the entire content process. The keyword implementation is completed as a step by step process using the software tool.
It will guide you through each step of the blog writing process, from keyword analysis to implementation. It’s a one-stop-shop for all things content marketing!
For social keyword implementation, be sure to check out Buffer. They are a social media automation tool that helps you stay on track of your posts.
Buffer is a tool that helps automate your content in order for you to be more productive.
Include your keywords in your social media posts and voila – it has been shared with your audience.
Additionally, there are several other keyword research and analysis tools that we recommend! Please reach out to the team or get on the Bramework subscriber list to find out more.
Final Thoughts on Using AI for Keyword Research
I hope this article has been helpful as you learn the importance of keyword research, analysis and implementation.
Don’t worry, you are not alone! There are thousands of companies that are learning this as we speak.
If you feel like you need help in this area or would like to take content strategy off of your plate, please reach out to us at Bramework.
We make blogging our business. Plus, we are dedicated to saving you time, energy and money!
The Bramework team is here to help you with keyword research, analysis and getting that blog ready for the world.
Image credit: unsplash.com
(Original Article Date: March 11, 2020/Updated by Editor on August 3, 2022)
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