Blogging can be daunting, believe me we get it.
The team at Bramework has put together the step by step process of the blog workflow from research to publication and beyond. There are a lot of key steps that make a successful blog and we want to be a part of your content marketing journey. We are dedicated to making blogging easier for you, that’s why we created Bramework!
Keep reading to find out the full blog workflow to create a successful article that engages your readers and targets more leads.
Creating a Blog Workflow
The first step in writing a blog is to create a workflow that works for you.
As of Spring 2020, more than 850 million new blog posts are published each month. That’s 10 billion posts a year. In the US, 10% or 31.7 million people will be able to call themselves a blogger. More than 3 out of 4 of internet users read blogs regularly.
Learning how to maximize your blog is more important than ever. We’re going to breakdown the blog workflow from start to finish so you can see the entire process and all that it entails. Here’s what we will cover:
- Trending topic research
- Keyword research
- Blog title research
- Reference links to include
- Blog outline creation
- Image research and implementation
- Format and fill content
- Add Calls to Action
- First draft review
- Add SEO
- Add social card
- Final edits and review
- Publication and promotion
There is a science behind the flow of writing an article and Bramework has mastered it! We will review how each one plays a role in the success of your content.
Trending Topic Research
Starting a blog post can often start with emotion instead of logic. We encourage you to do your homework first. Blogging can be a rabbit hole that leads to bias opinion. The goal is to educate your readers, so you will want to pose yourself or your agency as the expert.
The start of this blogging adventure begins with topic research! Use your idea to find out what people are buzzing about currently. Is the topic you have in mind trending or popular? If people aren’t writing about it, it may not be worth writing out. If people are writing about it, you will need to find out if you have a chance to stand out in the rankings.
Bramework can help you find out if your topic is trending simply by using the free Keyword Analyzer tool! Plug in your topic idea (or keyword) and find out where it ranks amongst other very important things we will find out next!
Right alongside trending topic research, you will find your keywords play a big role. We talked about the importance of keyword analyzation and implementation, so now it’s time to put it into the blog workflow.
Once you find that your topic is trending, it’s time to put your keywords into action. Take your primary or secondary keywords and plug them into the Bramework Keyword Analyzer tool to see how they rank, what competitors are using them and how difficult it will be for the search engines to find your article.
Blog Title Research
Congrats! You now have a topic and keywords to start your blog.
Your blog title is the forefront of your content strategy and should be taken seriously. Picking a title out of the top of your head should not be in your blog workflow. It’s time to evaluate your blog title to optimize reach!
The goal is to engage your reader right from the start! Ask questions, include keywords or offer tips in your blog title to increase readability.
Bramework has you covered there as well – you can review your blog title, compare it with other similar blogs and evaluate alternative titles to use. If you need some help coming up with blog titles, check out this article.
Reference Links to Include
What are reference links to include, you ask?
References, in this case, are not people that will get you a job. They are referring sources that you are linking to in your article to add additional value. Reference links are resources that should be thought of as supportive of your topic, not competitive and can be used as a bridge to build relationships. Also called “influencer links”.
As we mentioned, it’s important to learn how to build links and partnerships to be successful in your content strategy. This includes both internal and external links in your blog.
The internal links are previous articles written by your company that add value. The external links are cited articles from outside sources that will add value and build partnerships. Be sure to include both so you can build trust with your readers.
A great way to do this is as you research your keywords and topics, keep a list of the resources you would like to include (both internal and external). Then as you review the blog, you can add them where you see fit.
Adding internal and external links to your blog workflow will add value to your content, build trust with your readers and bridge new partnerships.
Blog Outline Creation
It’s time to start your blog outline! Remember when you wrote a book report in school? It’s a lot like that!
This can take many forms, however, if you are working in WordPress it can be simple! Create a new post and start to build out your topics and keywords through titles, headings and subheadings. You can also start a document if that is easier for you to import into your CMS.
A blog outline includes the following:
- Blog title
- Intro (Summary optional)
- Subheadings (optional)
- (*Repeat these steps for length)
*You should repeat this process for longer articles. Aim for three headings if possible! The more value you can bring to your readers the better. Keep reading to access the Bramework Blog Writing Checklist to help form your outline.
Image Research and Implementation
Images are equally important in the blog workflow as the content itself!
We often see articles where there are no images and it really diminishes the visual learning of the article. Keep in mind that many blog readers are skimming, which means you need to optimize your content for all different types of learners.
Images break up the article and encourage time on page. This helps the search engines to index the article, getting it in front of more readers. Our advice is to use free resources like Unsplash, Pexels or Pixabay for high-quality images. The important part about including images is to make sure you are adding in the Title, Alt Text and description of the image for the proper search index.
In the blog workflow, your images are equally important to the content itself!
Format and Fill in Content
Your outline is set and your building blocks are in place. Formatting your blog could make or break the engagement needed to drive traffic to your website.
The good news is that you have a tool (at Bramework) that can help with that too! Consider our tool a plug and play instrument that helps guide you through the entire process of filling in your content.
Your formatting should be consistent with your vision and build brand awareness. Be sure to keep your font streamlined, your brand colors synced and your voice heard throughout. Format your blog to fit your personality!
Things to remember for formatting:
- Update the permalink
- Update the category
- Update the tags
- Add the featured image
- Add Headings and Subheadings
- Space out the text with adding Spacers
Add Calls to Action
Blogs are not just for reading anymore! Content marketing is about educating your readers and obtaining a loyal following. As HubSpot’s inbound methodology states – Attract, Engage, Delight. Your blog is the “attract” portion of the method.
To attract more visitors that could turn into delighted and loyal customers, you will want to provide a valuable call to action. A call to action is a marketing term designed to prompt a response or encourage an immediate sale. A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages or web pages that encourage consumers to take prompt action.
If a visitor is reading your blog about “how to write a blog post that converts more leads”, a great call to action would be…
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First Draft Edits
At this point, your blog post should be filling out quite nicely! It’s time to run through it with a fine-toothed comb to see if there is a first round of edits.
We highly recommend writing the bulk of your article and setting it aside prior to doing the first round of edits. There is something to be said about writing a large chunk of material, then letting it sit and coming back to it for editing with a fresh pair of eyes.
Your first draft edits should include the following:
- Does your article include 5 – 10 of your keywords?
- Is your formatting consistent and on-brand?
- Did you include relevant reference links?
- Does your article stick to its original objective (without going off on tangents)?
- Does it need more or less content?
When reviewing the first draft of your blog, don’t be afraid to make big edits.
As we all know, getting Google to take your blog seriously…needs to be taken seriously. We have learned the importance of keyword placement, we’ve learned about building links and how important it is is to evaluate your competition. Now it’s time to put your SEO knowledge to work.
In the WordPress world, you will want to use tools like Yoast, Jetpack or SEOPress to help build your SEO for each post. Each one will have a slightly different input but the underlying concept is the same. You will need to plug in your keywords, key phrases or key topics in the admin panel.
PRO TIP: Don’t forget, things like adding ALT text to images, including title also help to build SEO.
Add Social Cards
If you’re writing a killer blog (which you are), you will want to share it with the social world. It’s important to format it so that it’s easy to share with all the correct information.
If you have set up social share buttons (recommended), that means that when someone clicks to share it should populate a social card. Social Cards, also known as Social Previews, allow you to choose the image, title, and description that will display on social media platforms when you or someone else shares your content.
You can set up your social cards by providing your blog admin panel with the title, meta description and featured image so that when it’s shared it will auto populate. This increases the chances of engagement and sharability. For more best practices on blogging check out the ultimate guide that Bramework put together.
Final Edits and Review
You are almost ready for publication, however, one of the most important parts of the blog workflow has yet to happen! The final edits and review are imperative for your blog to be successful.
The final edits will include the following for review:
- Do your primary and secondary keywords appear throughout the article?
- Is your keyword in at least 2 of the headings?
- Did you stay on your objective throughout?
- Did you properly format the spacing of the article in preview mode?
- Are your paragraphs bitesize or bolded to optimize readability?
- Did you proofread for spelling and grammar errors?
- Did you include external links that open in a new tab?
- Did you include valuable CTAs?
- Did you include high-resolution images with appropriate ALT text and title?
- Did you include SEO and social cards?
- Did you include a compelling conclusion?
- Did you have a second pair of eyes read through it?
Publication and Promotion
Time to hit publish! Phew, take a deep breath because it’s always fun to hit publish when you feel your blog is ready.
Knowing when to publish should also be researched. Every industry is different, so you will want to publish on a date and time that is optimal for your target audience. Keep in mind time zones, business work flow and optimal reading times. Keep in mind as you publish, promotion is next and you will want to share right away (and repurpose it later).
When your blog is live, it’s time to promote! Share it with everyone, every way you can. This includes the following:
- Sharing on social media
- Sharing to your personal network
- Sharing in an email newsletter
- Sharing on another blog
- Sharing on a webinar, podcast or other media
- Sharing to your referral partners
- Sharing to your affiliate marketers
- Sharing again and again
We take blogging very seriously here at Bramework. That’s why we put together this blog writing checklist. We hope this helps you format your blogs for success. If you feel that you don’t have time, energy or resources to write successful blogs, Bramework can help. it’s what we do.
Bramework Wrap Up: Create a Blog Workflow
Creating a blog workflow is a lot of work!
Writing a blog takes a lot of time and should be done right. If you feel we could save you time, please reach out to us at Bramework. We are dedicated to saving you time, energy and money!
We make blogging our business. Our goal is to help you create a killer blog in half the time. With our free keyword analyzer, you will have all the research and implementation tools you need in one place. Then you can start your blog workflow all in the Bramework tool from start to finish.